FHT’s President, Paul Battersby, wrote an article for Holistic Therapist magazine laying out a simple strategy for sizing up your business. He touches on five basic steps:
Get Social
Paul recommends combating the loneliness of mobile and self-employed therapy work with involvement in the local networking and therapy scene. Local support groups are a great way to do this!
‘[V]olunteering an hour or two of your time to support members of your local community can be very rewarding,’ writes Paul. The FHT maintains a listing of job opportunities which can help kick start your search.
It’s vital to celebrate your skills and your industry, and awards are a perfect way to do that. Awards can help publicise your work, from small business awards to the FHT’s Excellence Awards.
Social media is often the biggest hurdle for small business owners. But it can make all the difference in increasing your business. Your website can also be your hardest working employee.
‘Many therapists treat CPD as a grudge activity, but each new skill you learn will help boost your business.’ Even better when you can combine it with a chance to socialise, as with the FHT’s annual training congress!
You can read the whole article here.
