In the lead up to the FHT’s first Virtual Congress we have been introducing FHT members to our event speakers. Today we hear from Jan Benham from The Institute Aromatherapy about how to make your own 100% natural foundation and concealer.
How did you become interested in making your own products?
During the 1980’s, I was supporting a lot of clients with skin issues found that using essential oils in my skincare treatments helped with many different conditions. The natural progression was to have my own skincare line so that clients could continue their treatments at home. My first line was launched in 1988 in Montreal and was mainly sold in salons. In 1995, I decided to start teaching the Creamy Craft of Cosmetics Making at my school and also published a book by the same name. I eventually added soap making and makeup making to my repertoire, keeping in mind that I wanted my products to have a healing effect on the skin and be as natural as possible. I never tire of learning how to formulate a new colour foundation or come up with a new cream to help slow down the aging process.
How did you find 2020? What business challenges were presented to you and what did you do to adapt to these changes?
I moved to the Netherlands from Canada in 2011, so had to make a change from having a brick and mortar store to an online store. This was a huge step and learning curve for me! Fortunately I had a great customer base in Canada and, with not having to pay a high rent like before, was able to lower my prices, I was able to keep my clients despite the new shipping costs. Since then we have expanded worldwide. So by the time 2020 came around with the lockdown, it luckily didn’t really affect the business – in fact we became busier with distance learning courses and also with online sales.
What is your Virtual Congress seminar about and what can viewers expect to come away with?
In this seminar you’ll learn how to make your own natural foundation that not only covers blemishes but also helps with healing the skin. Anti-inflammatory and cooling, these foundations are good for covering conditions such as rosacea. We will look at the unique properties if the different mineral powders that you can use as a base and why? Then teach about the pigments that can be used to make the bases skin toned for use as both a foundation and concealer.
What would be your one piece of advice for therapists wanting to grow and develop their therapy practice?
Never stop learning and improving your practice. It keeps your practice buzzing and clients love you see you evolving. It keeps you motivated and also makes the client feel that you are interested in helping them and makes for a loyal customer. Also, you feel good each time you learn something new.
Buy your ticket to the FHT Virtual Congress here.
*Ticket prices: FHT student members £25, FHT members £30, non-FHT members £45