Ideas for postural analysis

Guest blogger and 2018 FHT Training Congress speaker, James Earls, shares a few pointers to help therapists feel at ease when performing a postural analysis.

Man massaging a woman's neck

Performing a postural analysis can be nerve wracking for the therapist and the client. I remember my first few appointments after qualifying in structural integration – I was supposed to be some kind of expert with my certificate on the wall but, when confronted with an uncomfortable client standing in front of me in their underwear, it was nearly impossible to see anything clearly. Sweat ran down my sides, my brain shut down and I rushed to let the client get onto the couch and relax.

Once my client was on the table (usually face-down) and we were both back in our comfort zones, I could think clearly and get back to doing everything I learnt in basic bodywork class.

Eventually, I realised I was doing a disservice to everyone involved. I was rushing into a treatment with no real plan, thereby undermining my own professionalism and the training that required a lot of my time and money. Most importantly, the client was not getting ‘their’ treatment, just a re-hash of a range of numerous techniques that might correct some muscle issues but not necessarily the ones that were most significant for their overall pattern.

The privilege of teaching bodywork for 20 years has shown me that I was not alone in this experience. Many therapists practise bodyreading in the safe environment of the class where there is a mutual understanding of the process, but then have some degree of shyness, panic and/or discomfort when it comes to the privacy of the clinic room.

Here are a few pointers I hope will support you through the process of becoming more at ease.

1. Practise. The more you look the more you will see. Stay relaxed and don’t be hard on yourself. It takes time to see things and you will find there is a feedback loop between understanding something and seeing it more clearly. Seeing clearly will help you understand it a little better because you can now see it.Our visual system is tuned to pick up things that we already know. If you are new to a situation and information, it will take repetition for the visual cortex to re-tune itself. It is important to remind yourself of this in classes where the ‘expert’ points things out and you and your friends may not see what they are talking about. To a certain degree, it is true that you can’t see it as you didn’t know about the concept or the anatomy and your cortex needs time to learn the necessary algorithms. After a while these things become clear – but only with practice.

2. Positives. When assessing someone, especially for the first time, make sure you start with positives. What is working well in their structure? What is strong, balanced, open, grounded or light? Make sure your comments are clear and specific as possible; don’t make generic platitudes. But also, more importantly, don’t make them suggestive – choosing your words carefully is another important skill to practise.

While it might seem less important to find the ‘right’ things than the ‘wrong’, think of the process from the client’s point of view. They have an in-take session in which they list all of the negatives about themselves, often they already feel some degree of low self-esteem coupled with any pains and discomforts that inspired the appointment, and then we ask them to remove their clothes and stand in front of us while we list their faults, many of which they didn’t even know they had.

If we’re going to make our clients feel better, why not start from the outset and reinforce the fact that there are many good things in their system, not just the painful, stiff, or ugly ones they notice.

3. Feedback. Practise with friends, family or the regular clients who are already invested in your success. Ask them for feedback on how they feel about the process. Things like the position of mirrors, room temperature, draughts, your own posture and gestures – anything they notice should be considered for your clients’ comfort.

4. Real and relative. To bring it now to the technical – there are two methods of assessing posture, reading the real position of the bone in gravity and understanding its relative position to its bony neighbours. Few references, if any, make this clear.

Most standard texts measure a bone’s relationship to gravity and the floor; this is the usual plumb line approach.  We will call this the real position because we are only considering one bone’s position in space. The most common example is pelvic tilt and while there are many versions of what it ‘should’ be, most of those measure the pelvis to the floor by assessing the angles between the PSIS, ASIS and pubis.

Measuring the bone angle is fine but it excludes a lot of other information about the relationship to the rest of the body. For example, the pelvis can be anteriorly tilted by standard measurements and we would therefore expect the hip to be in flexion but this is not always the case. To really understand what is happening with the soft tissues, we need to assess joint positions.

A joint is a relationship between at least two bones and is independent of gravity. We refer to this as the relative position because it compares one bone relative to another. Reading the relative position requires seeing the relationship between bones. In the case of pelvic tilt, the relationship between the pelvis and the femur.

It is possible, in fact it is very common, for the pelvis to be anteriorly tilted in gravity but ‘posteriorly tilted’ relative to the femur. The implication is that the hip is actually in extension, and not in flexion, making the flexors longer and the hip closer to its normal end of range – could this be why so many people are diagnosed with ‘short, tight hip flexors’?

Coming to terms with the relationships through the body and how it all fits together requires clarity in what you are seeing – both the real position of the bone in space and its relationship to other bones.

5. Practise. This is so important it is worth repeating. You won’t learn to see until you start practising seeing.


Learn more at the 2018 FHT Training Congress

You can learn more about postural analysis at the 2018 FHT Training Congress in the NEC Birmingham:

Postural analysis – adding the next dimension to your treatment
With James Earls (supported by Lotus Publishing)jamesearls
Room 2, Monday 21 May, 2pm – 3pm

Postural analysis is often considered diagnostic – it isn’t. Posture is only the starting position from which movement takes place and it gives information about a client’s potential for movement. Performing quick postural screenings allows therapists to ask better questions and getting better information is an essential element of giving a good treatment.

Book your FHT Training Congress tickets

You have one day left to pre-book your seminar tickets as sales will close this Friday at 4.30pm. Any remaining tickets will be sold on a first-come first-served basis at our Training Congress.

Remember to also register for free entry to the Holistic Health Show

FHT 2018 Training Congress at Holistic Health

#FHTCongress

How to attract your ideal clients – by discovering your unique brilliance and authentic brand

Guest blogger and 2018 FHT Training Congress speaker, Emma Hague, discusses how to attract your ideal clients using archetypes.

Emma Hague

Have you ever got talking to someone new and felt like you’ve known them for years?

Ever noticed how you naturally resonate with the characters from certain books, films or songs? As though their story is one you’ve somehow lived yourself?

The same is true for your brand. Branding isn’t just about having a fancy logo to spark recognition – and the reality is most of us won’t live long enough to establish a brand like the Nike ‘swoosh’ or McDonald’s ‘golden arches’.

True branding for the small business owner is the emotional appeal you create – whether that’s with a logo, the way you speak or your physical presence.

As people who ARE our business, we naturally put across certain traits, values and language when we speak to our clients (and potential clients) – even if we don’t mean to!

And so it’s essential that you understand what you want your brand to be, what it stands for and how to get that across properly to people.

Ever feel like you’re not attracting your ideal clients? And wondered why?

Have a look at some of your competitors’ websites – I’ll bet you’ll find many are created from some kind of template and they can have a fairly standard, corporate feel to them.

Everything looks the same – same services, same stock photos, same fonts… it can be very difficult to work out the kind of people you’re dealing with and thus, many people who try to market purely online find it difficult to get the results they really want.

Doing good work and being honest and reliable are worthy characteristics. But let’s be realistic, it’s charisma and personality that make a person and their business succeed.

Which is why when I work with clients on creating their authentic signature brand, I include the amazing power of archetypes.

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So what is an archetype?

Archetypes are well-established character types that exist in each one of us and permeate the essence of who we are.

Archetypes define our personality and our values and when you reflect your own archetype in your personal branding, your ideal clients are drawn to you.

Your audience can connect with who you are rather than just what you do (which may be the same as thousands of other business owners).

There are dozens of different archetypes and they’re often used in therapy and healing. I focus on just 12 in branding a business like yours.

What’s important to know is that each archetype: Alchemist, Maverick, Humanitarian, Artist, Nurturer, Jester, Romantic, Innocent, Hero, Ruler, Explorer and Teacher has it’s own meaning, personality, values, strengths, likes and dislikes and sense of mission.

What this means for you is that when you brand your business with the stunningly accurate power of archetypes, you immediately make your marketing easier and incredibly exciting because you’ll (finally!) clearly communicate who you are and what you’re all about to your audience.

Branding With Archetypes dives deep into the heart and soul of who you are. We see this shining through in highly successful people who’ve turned who they are into a brand they love.

Here are three examples to show you exactly what I mean:

Example 1: Angelina Jolie

Can you guess which archetype Angelina is? Well, in her early twenties Angelina was known for being a Rebel and she is still a voice for challenging authority (through the Jolie-Pitt Foundation she fights against global issues of injustice such as immigration, sexual violence and rape).

However, she channels most of her energy now through her true archetype of Humanitarian and is passionate about helping those less fortunate than herself. She is a special envoy for the United Nations and is noted for her extensive work in poorer countries of the world.

Example 2: Oprah Winfrey

What is Oprah’s speciality? Transformation! Oprah takes the raw material of life and turns it into something amazing through her charitable work and makeovers.

Her archetype is the Alchemist – the archetype of change and transformation.

Her message is clear and consistent: with enough determination ANYONE can live their best life.

Example 3: Me! Emma Hague

As a Ruler archetype (with some influence of the Hero) I am passionate about taking control of my own future and creating a prosperous and successful family and community.

I strongly believe that we are in control of (and responsible for) how our lives turn out and in helping others achieve the results they desire.

Which is why in the ‘Identifying your unique brilliance and authentic brand’ session I’ll be hosting at the FHT Training Congress in May, we’ll focus on how your brand is your personal archetype expressed through your business.

It’s personality that separates the ordinary from the extraordinary. Archetypes give you a highly creative yet easily structured way to create a brand rich with emotion and personality – one that’s authentic and unique to YOU.

Emma will be giving two talks at the 2018 FHT Training Congress at the Holistic Health Show:

Charge what you’re worth and get it
Room 3, Sunday 20 May, 12pm – 1pm

Do you often feel unsure about what you should be charging? Do you feel like you can’t charge what you want to, because you’ll lose clients or you’d feel guilty charging more? Learn the secrets to understanding your own value and pricing with confidence, so you can finally charge what you’re worth… and get it!

Identifying your unique brilliance and authentic brand
Room 3, Monday 21 May, 10.30 – 11.30am

In this fun and inspirational session, you will discover your ‘brand archetype’, which unlocks the powerful, instantly recognisable presence within you that is a client-attraction and opportunity magnet. Capture your spirit, personality and passion into an authentic brand that you can use in all of your marketing.

 

Book your FHT Training Congress tickets

Remember to also register for free entry to the Holistic Health Show

FHT 2018 Training Congress at Holistic Health

FHT Training Congress Speaker Highlight: Lotte Mikkelsen

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Lotte Mikkelsen is a laughter ambassador and laughter yoga master trainer, as well as being a laughter therapist trainer and gibberish trainer. She is your everyday laughter queen.

In 2017, Lotte celebrated a decade of delivering Certified Laughter Yoga Leader Training in the UK with passion, compassion and empathy, always with her students in mind.

After founding UnitedMind in 2002, the laughter yoga journey has been exciting and life-changing in many ways. Working with organisations in the private and public sectors falls naturally with her background of almost 20 years in technology companies prior to starting her full-time laughter venture.

Where to find Lotte at the FHT Training Congress:

Laughter yoga
Room 1, Monday 21 May, 12pm – 1pm

Enjoy an hour of laughter yoga where you will be actively moving around and connecting with people, experiencing the benefits of extending your laughter from a few seconds to a real workout. The workshop gives you an insight into how you can choose laughter in your life, everyday.

Look out for an article by Lotte on laughter yoga in the next issue of International Therapist.

Book your FHT Training Congress tickets here

Remember to also register for free entry to the Holistic Health Show on their website here.

FHT 2018 Training Congress at Holistic Health

FHT Training Congress Speaker Highlight: Jane Duncan Rogers

Jane Duncan Rogers cropped.pngJane Duncan Rogers, award-winning coach and counsellor, founded Before I Go Solutions, a social enterprise that arose directly from her memoir, Gifted By Grief: A True Story of Cancer, Loss and Rebirth. She speaks internationally about the benefits of preparing well for a good end of life, and supports people to make full end of life plans through the products and programmes provided by Before I Go Solutions.

She is also teaching an FHT Hosted course, which you can book here.

Where to find Jane at the 2018 FHT Training Congress:

Five pointers to being with your terminally ill clients
Room 3, Monday 21 May, 2pm – 3pm

When facing end of life, how others behave around you is crucial, especially your therapist. In this talk, Jane introduces you to five essential things to consider with your client, in order to best support them, and facilitate as good an end of life as possible.

Book your FHT Training Congress tickets here

Remember to also register for free entry to the Holistic Health Show on their website here.

FHT 2018 Training Congress at Holistic Health

FHT Training Congress Speaker Highlight: Emma Hague

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Emma Hague is a Certified Money Breakthrough Coach, Chartered Management Accountant and entrepreneur who helps women in accounting get that first ‘breakthrough’ in their home-based business so they can find the confidence they need to build a business they love – and get past that place of ‘never having any money’ no matter how hard they seem to try.

Emma has helped scores of business women (and men!) during her time as a self-employed accountant and business coach – from Architects to Ecological Surveyers, Fish & Chip Shops to Landlords, Scientists to Sushi Bars and Tilers to Web Designers!

Where to find Emma at the 2018 FHT Training Congress:

Charge what you’re worth and get it
Room 3, 
Sunday 20 May, 12.00pm – 1.00pm

Do you often feel unsure about what you should be charging? Do you feel like you can’t charge what you want to, because you’ll lose clients or you’d feel guilty charging more? Learn the secrets to understanding your own value and pricing with confidence, so you can finally charge what you’re worth… and get it!

Identify your unique brilliance and authentic brand
Room 3, Monday 21 May, 10.30am – 11.30am

In this fun and inspirational session, you will discover your ‘brand archetype’, which unlocks the powerful, instantly recognisable presence within you that is a client-attraction and opportunitiy magnet. Capture your spirit, personality and passion into an authentic brand that you can use in all of your marketing.

Book your FHT Training Congress tickets here

Remember to also register for free entry to the Holistic Health Show on their website here.

FHT 2018 Training Congress at Holistic Health

FHT Training Congress Speaker Highlight: Jane Johnson

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Jane Johnson is a physiotherapist with a passion for helping therapists to gain confidence in hands-on techniques. A massage and sports massage therapist for many years, she appreciates the value of touch and thrives on sharing the many tips she has picked up over the years. Jane is author of six books for therapists: Soft Tissue Release, Therapeutic Stretching, Deep Tissue Massage, Postural Assessment, Postural Correction and The Big Back Book; Tips and Tricks for Therapists. You can contact Jane on her Facebook page, The Friendly Physio.

In 2015, Jane wrote a two-part feature for International Therapist magazine, which provides an in-depth discussion on therapeutic stretching. This feature serves as an excellent primer for Jane’s session at our Training Congress, and you can read both parts here and here.

Jane is also teaching FHT Hosted courses, which you can book here and here.

Where to find Jane at the FHT Training Congress:

Stretching your clients
Room 2, Monday 21 May, 10.30am – 11.30am

Would you like to incorporate stretches into your massage routine? This seminar includes practical elements to show you how you can utilise and deliver couch-based and seat-based passive stretches. It also provides you with information on how to adapt your stretches to suit various clients’ levels of flexibility and contraindications.

Book your FHT Training Congress tickets here

Remember to also register for free entry to the Holistic Health Show on their website here.

FHT 2018 Training Congress at Holistic Health

FHT Training Congress Speaker Highlight: Barbara Scott

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Barbara Scott is the founder of Seren Natural Fertility, Reproflexology™ Training  and Chair of The Association of Reproductive Reflexologists.  She is the author of ‘Reflexology for Fertility’ (Watkins Books 2016), and was awarded Complementary Therapist of the Year 2017 by the FHT.  She speaks regularly at The Fertility Show in London and Manchester and on specialist panels as an expert and voice for Reproductive Reflexology as a form of support and integrative medicine for couples who are trying to conceive.

Learn more about reflexology for fertility in a feature Barbara wrote for International Therapist, which you can read here.

Where to find Barbara at the FHT Training Congress:

Reproflexology as an integrative approach to fertility
Room 1, 
Sunday 20 May, 12.00pm – 1.00pm

Reproflexology™ is an integrative approach to using reflexology to support fertility and underlying reproductive conditions for both men and women.  The integrative approach allows us to understand what the issues may be, measure outcomes and monitor progress.  This provides an evidence based approach to fertility, using reflexology as the main form of treatment.

Book your FHT Training Congress tickets here

Remember to also register for free entry to the Holistic Health Show on their website here.

FHT 2018 Training Congress at Holistic Health

FHT Training Congress Speaker Highlight: Lisa Smith

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Lisa Smith works as a Nutritionist within high profile, integrated private healthcare clinics in London, as well as in her private practice in Kent, where the focus is on helping the body obtain the nutrients it needs to work properly in a busy, demanding and at times, stressful place.

Lisa is also a senior lecturer for the College of Naturopathic Medicine (CNM), on their accredited three year Nutritional Therapy course.

Where to find Lisa at the FHT Training Congress:

Sugar, stress and sitting down – are they really a problem?
Room 1, Monday 21 May, 2.00pm – 3.00pm

Today’s world can be a demanding place, where we spend too much of our time with a toxic combination of stress, sitting down and sugar. This lecture looks at the negative implications of the ‘three Ss’ upon health and, more importantly, what we can do to protect ourselves against them.

Book your FHT Training Congress tickets here

Remember to also register for free entry to the Holistic Health Show on their website here.

FHT 2018 Training Congress at Holistic Health

FHT Training Congress Speaker Highlight: Ruth Duncan

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Ruth specialises in myofascial release and has been in clinical practice for 18 years. She is the author of ‘A Hands on Guide to Myofascial Release’ and has delivered numerous foundation and advanced myofascial release workshops both in the UK and internationally. She regularly attends trade shows and conferences delivering lectures and workshops and is also a consultant for The British Fascia Symposium. Ruth delivered the opening lecture on fascia at the Symposium’s inaugural event in 2014 as has provided MFR workshops at all of their other events. She has also delivered a workshop for MyoPain2017 conference in Bangalore, India and is a founding member of the Fascia Research Society.

Find Myofascial UK on facebook and twitter or take a look at their blog. Ruth is also teaching an FHT Hosted course, which you can book here.

Where to find Ruth at the 2018 Training Congress:

Fascia – facts and fiction
Room 2, Sunday 20 May, 10.30am – 11.30am

Love it or loathe it, fascia exists and can be a contributing factor in pain and dysfunction. But what is it? What is its role and how can it be treated? Learn what the science and research says, what not to believe and why fascial therapies are effective tools for your toolbox.

Book your FHT Training Congress tickets here

Remember to also register for free entry to the Holistic Health Show on their website here.

FHT 2018 Training Congress at Holistic Health

Returning favourites at the FHT 2018 Training Congress

We’re pleased to welcome back the following speakers for the FHT 2018 Training Congress. They’ll be joined by a whole host of new speakers, talking on a wide range of topics. Many of their sessions sold out last year, so if you didn’t get an opportunity to see them in 2017, now’s your chance.

Here’s a quick run down of what they’ll be presenting:

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Alison Battisby is a digital marketing instructor and social media expert, and founded Avocado Social in 2014 having worked in the social media industry since 2008. Alison has worked with a wide range of start-ups and growing enterprises, as well as big brands including Estee Lauder, Tesco and Pringles. Alison is an accredited She Means Business Facebook trainer, and has travelled the world training companies including the BBC, John Lewis, Cambridge University Press and Interflora.

Alison’s seminar:

Getting the most out of social media
Room 3, Sunday 20 May, 3.30pm – 4.30pm

Looking to boost your online presence with Facebook, or want to master the art of Instagram? Join social media consultant and founder of Avocado Social, for an interactive session on making the most out of your social media.

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FHT Vice President Mary Dalgleish qualified as an aromatherapist in 1999. Her aromatherapy studies sparked her interest in the holistic approach to health and wellbeing and since then, she has completed a variety of further training courses including reflexology, Indian head massage, natural face lift massage, Ayurvedic massage, ear candling and numerous CPD courses.

She also teaches continuing professional development courses in natural face lift massage, Indian head massage, Ayurvedic facelift massage, Ayurvedic foot massage and ear candling.

Mary’s seminars:

Ayurvedic kansa wand face massage
Mary Dalgleish, Room 1, Monday 21 May, 10.30am – 11.30am

This session will include a brief introduction to Ayurveda and a dosha questionnaire to discover your Ayurvedic ‘type’. Delegates will discover important marma points (Ayurvedic pressure points) of the face and observe an Ayurvedic kansa wand facelift massage being carried out. This session will conclude with a short self-massage session.

Ayurvedic foot massage
Room 2, Monday 21 May, 3.30pm – 4.30pm

This session will include a brief introduction to Ayurveda and a dosha questionnaire to discover your Ayurvedic ‘type’. Delegates will discover important marma points (Ayurvedic pressure points) of the foot and observe an Ayurvedic foot massage treatment being carried out. This session will include a short self-massage session, working on the corresponding marma points of the hands.

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Penny Price is Managing Director and Academy Principal of Penny Price Aromatherapy. She has been an aromatherapist since 1983 and has been teaching aromatherapy since 1986. Penny spends much of her time in product development and looking after PPA’s Key Clients.

Penny’s seminar:

Making aromatherapy skincare products
Room 3, 
Monday 21 May, 12.00pm – 1.00pm

Learning to produce skincare products for your clients can be a bit of a minefield with EU cosmetic regulation and all that goes with it. This lecture provides guidelines for bringing a new product to market and also covers dealing with a ‘one-off’ formulation for a face-to-face consultation in your clinic.

Cameron Reid

Cameron Reid provides accredited courses in manipulation, soft tissue, articulation techniques, and sports injuries for sports therapists, massage therapists and physiotherapists. Cameron is a qualified osteopath, who trained at world renowned British School of Osteopathy, London. He owns Cameron Reid Training which offers training to small groups who receive individual attention making sure they leave with new tools and confidence to move forward in their career. Find Cameron on facebooktwitter and instagram.

Cameron’s seminar:

Treating your client from injury to performance
Room 2, Sunday 20 May, 3.30pm – 4.30pm

Successfully treating a sports injury not only requires damaged tissues to have healed but an understanding of the cause of the injury to enable a continuum of care for a successful return to sport participation. This talk helps to bridge the gap between injury and successful return to play.

Elaine Wilkins

Elaine Wilkins is founder and author of The Chrysalis Effect, a leader in M.E, CFS and Fibromyalgia Recovery. She is an FHT Excellence award recipient of Tutor of the Year and long time FHT accredited training course provider. Elaine is an inspiring teacher, driven by her own 6 year recovery journey from M.E/ CFS and has over 10 years track record of helping over 2500 recoverers and training practitioners in this specialist field to work with them. This year sees the launch of ‘Chrysalis Effect Health’ a movement to transform the current health model. CE Health will integrate medical and complementary medicine with wellbeing coaching and cutting edge online resources to expand lifestyle medicine to address medically misunderstood illnesses.

Elaine’s seminar:

Adverse childhood experiences – a major factor in chronic fatigue recovery
Room 1, Sunday 20 May, 10.30am – 11.30am

‘ACE’ or adverse childhood experiences has been coined ‘the theory of everything’. An ACE score is a predictor of chronic health issues and renders a person six times more likely to develop chronic fatigue or fibromyalgia. This interactive workshop will arm you with a unique understanding and tools to help you and your clients overcome the hidden obstacles to chronic fatique syndrome recovery.

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Jackie Winters is the founder of the British Academy of Crystal Healing and author of the highly successful divination cards “Messages from Mother Earth”. Jackie has over 30 years’ experience in the field of vibrational medicine, in particular researching the effective use of crystals. Her knowledge, techniques and expertise has been shared via many spiritual magazines in articles and blogs. She has appeared as a guest speaker on radio stations both here in the UK and the USA, delivered many workshops nationally and internationally and now offers retreats in the Andalusian Mountains to the more advanced students. Recently Jackie was proud to be nominated as a finalist in the 2017 FHT Excellence Awards for Tutor of the year. Jackie now spends much time researching the effects of crystals in the equine sector in the Spanish Mountains.

Jackie’s seminar:

Effective use of crystals for stress and anxiety
Jackie Winters, Room 1, Monday 21 May, 3.30pm – 4.30pm

Take control of stress and anxiety by using crystals – a natural way to calm the mind, soothe emotions and relax the body. Jackie Winters will introduce a selection of crystals and demonstrate effective placement on the body to initiate the best results to self-manage stress and anxiety.

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Nic Wood has a passion for Natural Health which has taken her in the direction in which she practices today as an EMM-tech tutor. First qualifying in 2003, she has gone on to further her studies not only with other practical, hands-on therapies but also with the in-depth use of naturopathic medicine whilst working in a Herbel Remedies Store for six years. With a passion for the outdoors, her hobbies keep her active down by the sea, out on the Hills with her dog, and busy at home with foraging, cooking and creating.

Nic’s seminar:

Addressing pain and body movement with EMMETT technique
Room 1, 
Sunday 20 May, 3.30pm – 4.30pm

This introduction to EMMETT technique will show you the way in which EMMETT technique allows you to address pain and body movement. You will learn about the founder of the therapy, Ross Emmett, how the muscle release therapy can be used as well as various EMMETT points.

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Jennifer Young is the creator of Defiant Beauty, specialist skincare for those affected by cancer, founder of http://www.BeautyDespiteCancer.co.uk and author of ‘Recognise Yourself’ a beauty and well-being guide for those living with and beyond cancer. Jennifer has a BSc (Hons) in Biology and is an experienced microbiologist, is a qualified nutritional therapist, an associate member of the Royal Society of Medicine, a qualified aromatherapist, beauty therapist and product formulator. She has two post-graduate qualifications in health-related fields, has been accepted by the courts as an expert witness for occupational health cases and has been active in medical research.

Jennifer’s seminars:

Marketing yourself to vulnerable clients
Room 3, Sunday 20 May, 10.30am – 11.30am

As therapists, we want to help people, but our skills are not always in marketing and promotion. It can be difficult enough to promote our services generally. Marketing a specific skill to a vulnerable group can feel scary. This interactive workshop helps you to navigate your way through marketing and responsible marketing to vulnerable client groups.

Communicating with medical professionals
Room 3, Sunday 20 May, 2.00pm – 3.00pm

Many complementary therapists feel that medical professionals undervalue their skills and remain unconvinced of the benefits of complementary therapies. Jennifer will help you to understand why your skills may not be appreciated and will give you strategies to help you to be heard.

All of these speakers were extremely popular last year, so be sure to book early to avoid disappointment.

Book your FHT Training Congress tickets here

Remember to also register for free entry to the Holistic Health Show on their website here.

FHT 2018 Training Congress at Holistic Health