5 Steps To Getting The Attention Your Holistic Business Deserves

First published in The Wellness Room magazine Summer 2022

In the summer issue’s Business Hub, best-selling Amazon author and BBC Radio One co-host, Janey Lee Grace, shares her tips on how to promote your business

Bill Gates famously once said “If I had only one dollar left, I’d spend it on marketing.”

Many therapists don’t invest in PR or marketing because there is so often resistance, it can feel ‘too corporate’ if you don’t work from your heart. I love inspiring therapists, practitioners and coaches to see that marketing and PR need not be hard-nosed or cutthroat. I am totally immersed in the messy world of the media, but I am also firmly grounded in the conscious of the holistic world. I like trying to build a bridge for heart-centred businesses to walk across to feel confident and powerful about getting their message out there.

There is so much fear around marketing and PR. It’s true that it can have a bad rap; we tend to think of politicians and spin doctors twisting a message so that we have to believe it. But, if it’s a genuine message that’s different, and you live your life authentically, magic happens, not spin.

So here, I have listed 5 steps to getting the attention your holistic business deserves:

KNOW THAT YOU ARE THE BRAND

This means putting yourself right at the heart of what you do. So many therapists, practitioners, teachers and authors have a real passion and a real caring for those they want to help, which is good because the old adage is true: people do business with those they like, know and trust. If your ideal clients are going to like, know and trust you, they need to see you. You need to be clear on your USP – your unique selling point – so that you know exactly what makes you different from the rest.

GET WRITING

Writing a book is a great calling card, you can also write ezines, press releases, blogs, social media posts, but establishing yourself as a credible author in your field can greatly increase visibility for your brand. It may be a short, online, self-published book, but don’t underestimate the power of being an author. When editors and producers want an expert commentator, they look to experts in the field – often starting with authors.

STAND IN THE SPOTLIGHT

I’ve met many people who want to grow their businesses and are asked to speak at networking events. Often they don’t feel confident as a speaker, unsure of their voice and worried that how they look may not reflect what they’re selling. Many people are also unsure how to construct a talk or presentation but, to start, its worth going back to that original question of what is my unique selling point? Not wanting to publically speak can of of course come back to confidence. In my workshops, I encourage people to use Emotional Freedom Techniques (EFT) or other simple tools. Even the humble ‘power pose’ can make all the difference.

BE A GREAT INTERVIEWEE

It’s not just local or national radio, nowadays there are lots of opportunities to be interviewed and its can be a great way to market what you do. It’s really worth investing in some training and at the very least practice with a microphone. Learn to love the sound of your own voice – and don’t be camera shy, get your messages out there on social media. If you sound knowledgeable, passionate and trustworthy, being interviewed is a great way of connecting with a potential new audience.

THINK OF ALL THE DIFFERENT WAYS YOU CAN ATTRACT NEW CLIENTS AND VISIBILITY FOR YOURSELF

There are lots of ways to PR your holistic business – you may want to connect with local and national press, networking groups, launch ezines, send out compelling press releases and campaigns and build a following for your website and business. Don’t forget social media – Facebook, LinkedIn, TikTok, et al. For anyone who thinks Twitter is just frivolous, think again, it’s a powerful and free marketing tool.

You can save a lot of money by not needing to hire expensive PR and marketing companies. What journalists want is a Press Release, some stories they can feature, a link to images and, if you are pitching for radio, a link to hear you in action.

It’s thought that people need to see you 7 or 8 times before they are engaged, so drip feed some content across lots of different channels.

Shine your light brightly!

Janey Lee Grace is an Amazon No. 1 Bestselling author, speaker, and co-presenter on the BBC Radio. She runs the popular recommendations blog imperfectlynatural.com. Janey has written five books on holistic living including the Number One Amazon Best Seller Imperfectly Natural Woman. Her latest book Happy Healthy Sober – Ditch the booze and take control of your life and she runs the non-judgemental platform ‘The Sober Club’ and offers NLP/EFT and Matrix coaching. She also offers media / PR training and runs her annual Platinum Awards. See more at janeyleegrace.com

Plant Profile: Ylang Ylang

First published in The Wellness Room magazine Summer 2022

Ylang YlangCananga Odorata Genuina

Ylang Ylang is a yellow, star-shaped flower that grows on the Cananga tree. It is used to make several types of essential oils, via steam distillation, that give off a fruity, flowery and rich scent. The tropical species is a native to countries surrounding the Indian Ocean, such as India, the Philippines, Malaysia, Indonesia and parts of Australia. 

The essential oil is typically used on the skin to promote relaxation, kill bacteria and lower blood pressure. It is also commonly used as part of a combination spray to kill head lice. It can also be used (with different strengths) in aromatherapy, for memory and thinking skills, in food beverages, as a flavouring and in manufacturing, as fragrance for cosmetics and soaps.

Key Therapeutic Properties: Mood boosting, antidepressant, anxiety reducing, lowers blood pressure, decreases heart rate, stimulates oil production, repels insects

Can be used for: Stomach distress, rheumatism, gout, malaria, headaches, pneumonia

Blends With: Bergamot, Cinnamon, Clove, Geranium, Ginger, Grapefruit, Frankincense, Jasmine, Lavender, Lemon, Patchouli, Sweet Marjoram, Sweet Orange, Sandalwood, Tangerine, Vetiver

Safety Data: Since Ylang Ylang oil can be irritating for some people, always do a patch test first and wait 24 hours before using.

The essential oil is typically used on the skin to promote relaxation, kill bacteria and lower blood pressure. It is also commonly used as part of a combination spray to kill head lice. It can also be used (with different strengths) in aromatherapy, for memory and thinking skills, in food beverages, as a flavouring and in manufacturing, as fragrance for cosmetics and soaps.

Key Therapeutic Properties: Mood boosting, antidepressant, anxiety reducing, lowers blood pressure, decreases heart rate, stimulates oil production, repels insects

Can be used for: Stomach distress, rheumatism, gout, malaria, headaches, pneumonia

Blends With: Bergamot, Cinnamon, Clove, Geranium, Ginger, Grapefruit, Frankincense, Jasmine, Lavender, Lemon, Patchouli, Sweet Marjoram, Sweet Orange, Sandalwood, Tangerine, Vetiver

Fun Fact: Ylang Ylang is commonly known as an aphrodisiac and can often be found as a top note in perfumes, such as the infamous Chanel No. 5

Safety Data: Since Ylang Ylang oil can be irritating for some people, always do a patch test first and wait 24 hours before using.

NB: Only members who hold an appropriate aromatherapy qualification, accepted by the FHT for membership and insurance purposes, can make, use and supply aromatherapy blends and other products containing essential oils.

  • First posted in The Wellness Room magazine Summer 2022

BEETROOT JUICE AND CORONARY HEART DISEASE

Studies show that a glass of beetroot juice can help those with coronary heart disease.

New research suggests that a daily glass of beetroot juice reduces harmful inflammation by boosting nitric oxide levels, helping those with coronary heart disease. People with the condition have lower levels of nitric oxide, which is produced naturally by the body and is vital for good health. In addition to its role in regulating blood pressure, it has important anti-inflammatory effects.

Studying 114 healthy volunteers, 78 received a typhoid vaccine to temporarily increase inflammation in their blood vessels, while 36 were given a cream to create a small blister on their skin – producing more localised inflammation.

The volunteers drank 140ml of beetroot juice every morning for seven days. Half drank juice high in nitrate while the other half drank juice that had the nitrate removed.

In the group given the typhoid vaccine, those who drank the nitrate-rich beetroot juice had higher levels of markers of nitric oxide in their blood, urine, and saliva compared with those that consumed the juice with the nitrate removed.

The high nitrate juice also appeared to restore the function of the endothelium, the cells that line the inside of all blood vessels. The endothelium is crucial to keep blood vessels functioning normally, but this is lost in inflammation.

Researchers also found that blisters healed more quickly in the group that drank the nitrate-rich beetroot juice, and the numbers of inflammatory white blood cells in fluid samples taken from their blisters were lower after three days.

The researchers believe the increased levels of nitric oxide helped to speed up how quickly the volunteers were able to recover from inflammation by switching key immune cells from a state that promotes inflammation to a more anti-inflammatory state. They suggest this could have benefits for millions of people with coronary heart disease.

Story sourced from The Guardian http://www.theguardian.com

First published in The Wellness Room magazine

Softly Softly: The stats and facts of Long Covid

As part of a short series of articles on Long Covid, we take a look at the latest stats and facts and the results from FHT’s 2021 Long Covid survey

Most people affected by coronavirus (COVID-19) have mild to moderate symptoms and recover relatively quickly. However, some people experience ongoing symptoms that can last for four weeks or longer. These symptoms, often referred to as ‘long COVID’ can be highly variable and wide-ranging and are not limited to people who were seriously ill or hospitalized with coronavirus.

What is long COVID?

Interestingly, there is no universally agreed definition of the term ‘long COVID’.

‘Acute COVID-19’ is a term used by health professionals to typically describe the initial signs and symptoms that last up to four weeks. (‘Acute’ refers to the first signs of infection, rather than the severity of the illness.) If symptoms continue after four weeks, then the following two terms are typically used, both of which may also be referred to by the health authorities, researchers and media as ‘long COVID’:

Ongoing symptomatic COVID-19: signs and symptoms of COVID-19 from four weeks up to 12 weeks.

Post-COVID-19 syndrome: signs and symptoms which develop during or after an infection that is consistent with COVID-19, continue for more than 12 weeks and are not explained by another diagnosis. (NICE, RCGP and SIGN, 2020)

Common symptoms of long COVID

The most commonly reported symptoms include:

Respiratory symptoms

• Breathlessness

• Cough

Cardiovascular symptoms (heart and circulation)

• Chest tightness

• Chest pain

• Palpitations

General symptoms

• Fatigue

• Fever

• Pain

Neurological symptoms

• Cognitive impairment (‘brain fog’, loss of concentration, or memory issues)

• Headache

• Sleep disturbance

• Peripheral neuropathy symptoms (pins and needles, and numbness)

• Dizziness

• Delirium (in older people)

• Mobility impairment

• Visual disturbance

Gastrointestinal symptoms

• Abdominal pain

• Nausea

• Diarrhoea

• Weight loss and reduced appetite

Musculoskeletal symptoms

• Joint pain

• Muscle pain

Psychological/psychiatric symptoms

• Symptoms of depression

• Symptoms of anxiety

• Symptoms of post-traumatic stress disorder

Ear, nose and throat symptoms

• Tinnitus (ringing in the ears)

• Earache

• Sore throat

• Dizziness

• Loss of taste, smell or both

Dermatological symptoms

• Skin rashes

• Hair loss

(NICE, RCGP and SIGN, 2020)

According to a recent statistical bulletin published by the Office of National Statistics (ONS, 2021), as of 2 October 2021, an estimated 1.2 million people living in private households in the UK were experiencing self-reported long COVID (symptoms persisting for more than four weeks after the first suspected COVID-19 infection, that were not explained by something else). The bulletin also highlighted that:

  • Fatigue was the most common symptom reported as part of individuals’ experience of long COVID (55% of those with self-reported long COVID), followed by shortness of breath (39%), loss of smell (33%) and difficulty concentrating (30%).
  • More than two-thirds (65%) of those with self-reported long COVID said that their symptoms adversely affected their day-to-day activities, with 19% reporting that their ability to undertake their day-to-day activities had been ‘limited a lot’.
  • As a proportion of the UK population, prevalence of self-reported long COVID remained greatest in people aged 35 to 69 years; females; people living in more deprived areas; those working in health or social care; and those with another activity-limiting health condition or disability. (ONS, 2021),

As therapists, it is important to note that anyone who thinks they may have symptoms of long COVID are strongly advised to speak to their GP, who may suggest different tests to find out more about their symptoms and to rule out other underlying causes. (NHS England and NHS Improvement, 2021; NHS, 2021).

While it is difficult to say how long a person’s long COVID symptoms will last, current evidence suggests that in most cases, symptoms will improve over time (NHS infom, 2021).

Members’ experiences of long COVID

In October 2021, we launched a short survey to gain some insight into our members’ personal and professional experiences of long COVID. For the purposes of the survey, we defined long COVID as ‘signs and symptoms that develop during or following an infection consistent with COVID-19, which continue for more than 12 weeks and are not explained by an alternative diagnosis’ (NHS England and NHS Improvement, 2021; NHS 2021).

We would like to say thank you to the 345 members and other therapists who took part in the survey, the key findings of which are outlined below.

About our survey respondents

Of those who completed or partially completed the survey:

  • 88% identify as female, 10% as male and 2% as non-binary/prefer not to say
  • 89% are self-employed (other statuses included students, employees, volunteers and employers)
  • 83% live in England, 5% in Wales, 5% in Scotland, 5% in Northern Ireland, 2% Republic of Ireland or Overseas.

The majority of those who responded are experienced therapists, with 43% practising for 16 or more years, 20% practising between 11 to 15 years and a further 16% practising between six and 10 years.

Seventeen per cent (60) have personally been affected by long COVID, with the most common self-reported symptom being fatigue/tiredness (affecting 78%), followed by a change in sense of taste or smell (60%), problems with memory and concentration or ‘brain fog’ (52%), headaches (52%), shortness of breath (50%), join pain (48%) and muscular/ soft tissue aches and pains (43%).

FHT members’ experience of clients with long COVID

Based on the survey results, 147 respondents (43%) reported that they have supported clients with long COVID, while 107 (31%) reported that they have not supported clients with long COVID. This leaves 91 respondents (26%) who either chose not to comment or dropped out of the survey by this stage.

Of those respondents who indicated they have supported clients with long COVID and who went on to complete further questions in the survey:

  • 90% reported that their clients had spoken to their doctor about their long COVID symptoms;
  • 38% indicated their clients were receiving conventional care (eg. from their doctor) alongside therapeutic support, 30% indicated their clients were not receiving conventional care alongside therapeutic support, and 32% indicated their clients were a mixture of the two.
  • 49% of respondents said their clients had commented that they’d tried conventional care but felt it didn’t improve their symptoms, 40% of clients commented they had struggled to access support from their GP/ the NHS, 38% felt therapeutic intervention would be more appropriate, and 10% didn’t like to put pressure on the NHS system.

In terms of how respondents supported their clients with symptoms of long COVID, 84% reported doing this ‘in person’, 13% over the phone, 13% via a video communication platform, 8% via email, 8% using distance healing/reiki and 4% via post, for example, sending clients aromasticks or other therapeutic products.

The most commonly used treatments to help support clients manage or improve their long COVID symptoms were reflexology (52%), Swedish or body massage (30%), aromatherapy (28%), reiki (22%), remedial massage (19%), sports massage (17%), healing (24%), Indian head massage (24%), myofascial release (12%) and mindfulness (4%).

Clients’ self-reported symptoms and improvements

Below is a table outlining a) some common symptoms associated with long COVID, as worded in the FHT survey b) what signs and symptoms clients reported they were experiencing and c) which symptoms clients felt their therapy treatments had improved:

A Symptom of long COVIDB Percentage of clients experiencing the symptomC Percentage of clients who felt treatment improved the symptom
Extreme tiredness (fatigue)92%75%
Depression or low mood68%56%
Stress or anxiety68%60%
Muscular/ soft tissue aches & pains66%55%
Difficulty sleeping/ insomnia65%56%
Problems with memory/ concentration (‘brain fog’)63%33%
Shortness of breath56%30%
Joint pain52%39%
Headaches48%36%
Change to sense of smell or taste (anosmia)42%12%
Dizziness36%16%
Chest pain or tightness32%21%
Heart palpitations26%12%
Pins and needles25%15%
Cough22%8%
Tinnitus, earaches20%12%
Feeling sick, diarrhoea, stomach upsets19%10%
Loss of appetite/ weight loss16%5%
Rashes/ dry skin / skin problems11%6%

Adverse or unusual responses to treatment

When asked, ‘Did any of your clients with long COVID experience any contra-actions or unusual responses to your treatments?’, 88% or respondents reported ‘no’ and 12% reported ‘yes’. Where further information was provided, the responses included: the client feeling more tired or symptoms worsening for a day or two after treatment but then much improved after; a change in colour in the urine; feeling slightly sick or faint; the feet jerking or twitching when treated; and heightened emotional release (for example, crying). One respondent commented that, ‘My client had recurrences of purpling on the toe after a couple of treatments (has had probably ten treatments now, weekly). But after discussion with doctors at a hospital appointment for overall long COVID symptoms, they concluded that it was highly unlikely to be related to the massage treatment’.

Adapting treatments for clients with long COVID

In the survey, we asked members if they adapted their treatments when supporting clients with long COVID. Sixty said that they had made adaptations, including:

  • A change of position – treating clients in a seated or supine position rather than prone, to assist their breathing and make them feel generally more comfortable.
  • More gentle treatments, including lighter techniques, reducing pressure, avoiding sensitive areas.
  • Reducing the length of treatments, going at a slower pace and even taking short breaks.
  • Additional pillows and bolsters to support the client and enhance comfort.
  • A number of respondents mentioned using reflexology instead of other treatments, perhaps to avoid physically working/applying pressure to larger areas of the body.
  • More communication than usual was also key – from regularly ‘checking in’ with clients, to spending much longer listening, as clients needed to talk more.
  • Other adaptations including selecting products to use during the treatment or in the treatment area, such as essential oils, to assist breathing and promote relaxation.

Self-care techniques for clients

A total of 115 respondents reported that they had provided their clients with self-care techniques to help them manage or improve their long COVID symptoms. Of these, 17 provided the techniques instead of hands-on treatments, while the other 98 provided techniques to be used alongside (in between) treatments. The most popular self-care techniques shared with clients were:

  • Meditation/ mindfulness/ visualization/ relaxation techniques (51 respondents)
  • Gentle, graded exercises and stretches, including yoga and tai chi practices (43)
  • Breath work/ breathing exercises (40)
  • General guidance and advice around diet and nutrition (31)
  • Essential oil preparations, including aromasticks (28)
  • Working different reflex (reflexology) points (18)
  • Self-massage/ trigger point work (13)
  • Walking/ being outdoors/ fresh air (10)
  • Advice on staying hydrated (10)
  • Asking clients to rest when needed/ to listen to their body (9)
  • Journaling and bench marking progress in writing (5)
  • Therapy-specific self-care techniques, eg. manual lymphatic draining, emotional freedom technique (5)
  • Bach/ flower remedies (4)
  • Salt products, including bath salts and salt pipes (4)

Other self-care techniques provided or suggested included listening to relaxing music, the application of hot and cold products, hypnotherapy techniques and Chinese medicine.

Fifty-two percent of respondents indicated that the self-care techniques helped to improve their clients’ symptoms, 32% indicated these helped some clients but not all, and 16% indicated self-care techniques did not help their clients.

Supporting clients with long COVID

The results of FHT’s survey suggest that certain therapies and self-care techniques may be of benefit to clients experiencing symptoms of long COVID. This is very encouraging, particularly when we consider that many of these symptoms  – including fatigue, stress and anxiety, and muscular aches and pains – can be difficult to treat effectively with conventional medicine (sometimes referred to as ‘effectiveness gaps’). It is also important to bear in mind that, where appropriate, supporting clients with mild to moderate COVID-19 symptoms with complementary and other therapies could also help to take pressure off the NHS, which needs to prioritise clients with acute illnesses. 

However, it is important to note that these survey results do not constitute robust ‘evidence’ and although many long COVID symptoms are typical of what is seen in day-to-day therapy practice, the medical and scientific communities still have much to learn about long COVID, the full impact of the virus on long-term health, and the successful management of long COVID symptoms. This is an ever-evolving situation, with new data and new variants of the virus are regularly coming to the fore.

When it comes to supporting clients with symptoms of long COVID, there are no black and white answers. As with any condition, every client’s experience is unique. Some people may experience severe or debilitating symptoms that impact their daily lives and quality of life, others may have more mild and ‘irritating’ symptoms. Some will see their symptoms wax and wane, overlap and change over time, others will wake up one morning and notice their symptoms have gone. Some may have pre-existing health conditions as well as long COVID symptoms. Others will be receiving ongoing medical care and assessment. And some may think they have long COVID symptoms, when in fact there is another underlying cause (which is why anyone who thinks they have symptoms of long COVID should be encouraged to see their doctor).

What is key is that any therapist looking to support a client with symptoms of long COVID follows the principles of best practice including:

  • First, do no harm. If in doubt, or you simply feel uncomfortable about treating someone, do not treat them.
  • If you have any cause for concern about a client’s symptoms, refer them on to their GP or another healthcare professional.
  • If a client is receiving medical care for their long COVID symptoms, ask them to speak to their GP/ health care provider about having treatment before going ahead.
  • Carry out a full and detailed consultation, before every treatment, to help you determine if there are any red flags or health changes that may make treatment inappropriate. The information they provide you will also help you to adapt your treatments accordingly.
  • If, after a full assessment, you and your client are comfortable to go ahead with a treatment:
    • A common phrase used by many therapists is ‘less is more’. Start very gently and take a graded approach (eg. provide shorter treatments with less pressure or exercises than usual to see how your client responds).
    • Adapt your treatments to suit their current needs at that given point in time and to ensure their comfort.
    • Monitor your clients closely throughout the treatment and contact them in the days immediately after for feedback about how they are feeling. Do not go ahead with any further treatments if they raise anything that concerns you and where necessary, advise them to see their GP.
    • Be prepared to spend a little extra time listening to clients with long COVID and validating their symptoms and concerns.   
    • Keep detailed records about their treatments and treatment outcomes.

Remember you can always offer self-care advice or non-hands-on treatments and support to clients who you are concerned about physically treating or who are particularly sensitive to touch.

by Karen Young

Long Covid Research

We take a look at two pilot studies looking into complementary therapy approaches to support clients with symptoms of long Covid

The Anosmia, Acupressure, Aromastick and Aromapot Project

By project leads, Dr Peter Mackereth, Paula Maycock and Ann Carter

Before COVID 19 emerged, anosmia (the inability to detect odours) was a relatively unknown term outside of medicine; however, olfactory disorders are not new health concerns. Nasal polyps, enlarged turbinates*, as well as degenerative disorders such as multiple sclerosis, Parkinson’s disease and Alzheimer’s can result in difficulties to detect odours. Patients who have had laryngectomies or tracheotomies may also experience hyposmia (decreased ability to detect odours) due to a reduced or absent nasal airflow. Head trauma and local disease, such as cancer (and some cancer treatments), can be linked with long-term disorders of taste and smell.

For several years, our project team has worked in cancer care with patients experiencing symptoms such as anosmia and xerostomia (dry mouth) – often referred to as ‘difficult to treat’ concerns. To help ease these distressing side-effects of treatment, with some success, we have used various therapies such as acupuncture/acupressure, massage, essential oils and reflexology, often in combination.

The challenge is that most of these symptoms require a series of treatment combinations and ongoing advice and self-care. What we do know is that these challenging symptoms can affect quality of life, in particular depressing a cancer patient’s mood and reducing their appetite (Bernhardson et al, 2009).

Long COVID patients can ill afford the detrimental effects of anosmia, which is often experienced alongside fatigue, breathlessness, muscle and joint pain and insomnia. As therapists, we know that interventions that combine touch techniques with aromatherapy can have benefits on wellbeing. From our review of the literature, we have found that even odour-evoked memories can alter mood and be useful for helping with psychological and physical health concerns (Carter et al, 2019). For someone who has altered ability to smell, even using regular recall of an aroma could be potentially of benefit.

Importantly, there are many factors that can increase and decrease nasal resistance. Both smoking and alcohol increase nasal resistance, as does infective rhinitis – all can compromise the ability to detect odours. Research studies have shown that marked sensation of increased airflow was demonstrated when substances such as camphor, eucalyptus, L-menthol, vanilla, or lignocaine were applied to the nasal mucosa (Chaaban & Corey, 2011).

In the last 12 months, our team has embarked on a pilot project with volunteers. The process seeks to evaluate the combination of twice daily aroma trainings, using three separate pots, each with a pad infused with a different single essential oil. Prior to the inhalations from each of the three aromapots, the volunteers are asked to carry out a tapping routine of specific acupressure points which link to olfaction and gustatory function. During the day, our participants supplement this routine with using an aromastick with the same combination of essential oils used in the three pots. Participants are advised to hold the aromastick 2 to 6cms away from the nostrils, then use a gentle breathing technique, which we call ‘3 Breaths to Calm’. This involves breathing in through the nose and then out through the mouth (Carter & Mackereth, 2019). Usually, this activity can be done before a coffee or tea break and before lunch, so approximately three times a day, linked to consumption of food and drink.

Using questionnaires, we are collecting data at the start of an individual’s personal project and after five weeks of adhering to the routine. Our initial pilot work with six participants revealed improvements in anosmia after three to four weeks of using the protocol. We are also intending to gather qualitative data via interviews with volunteers about the experience of living with anosmia and using our aromatherapy and acupuncture protocol. Our purpose in using the protocol is to stimulate the participants’ parasympathetic response to the triggers of selected aromas, combined with gentle acupressure, so promoting olfactory and gustatory function. Currently we have four students, all aromatherapists, from our recent online ‘Therapeutic Uses of Aromasticks and Aromapots’ course assisting with the project.

We hope to present our work in 2022, once the data has been collected from a larger sample.

*Turbinates are several thin bony elongated ridges forming the upper chambers of the nasal cavities – these increase the surface area allowing for rapid warming and humidification of inhaled air.

Dr Peter Mackereth was the clinical lead of the complementary therapy and wellbeing service at The Christie for more than 15 years. He is currently an honorary researcher and lecturer at The Christie and a volunteer therapist at St Ann’s Hospice. Paula Maycock is a senior complementary therapist at The Christie, Manchester. Ann Carter has worked as a complementary therapist and teacher since 1989 in hospices and the acute sector.

Bowen therapy study

By project lead, Jo Wortley

In February 2021, I joined forces with Dianne Bradshaw* to launch a quantitative observational study that would look at whether Bowen therapy might prove a helpful intervention in improving the symptoms and wellbeing of people affected by long COVID.

The initial aim was to recruit 60 to 70 qualified Bowen practitioners, who would provide a series of six weekly Bowen sessions to self-elected clients (participants) who had been experiencing symptoms of long COVID for six months or more and were eligible to take part in the study. Measure Yourself Medical Outcome Profile (MYMOP) questionnaires were to be completed by each participant, with all of the Bowen practitioners taking part receiving online training to help them understand the aims and objectives of the study and how to use the MYMOP questionnaires appropriately, in order for the data to be valid.

As with many complementary therapy interventions, in a ‘real world’ situation, Bowen sessions are adapted to meet the needs and presenting symptoms of the individual client, which may change from one session to the next. For this reason, the Bowen practitioners taking part were not required to follow a ‘standardized’ treatment, however they were asked to only use moves learned during their core Bowen training (modules 1 to 5).

At the time of writing (December 2021), I am pleased to report that 30 practitioners managed to complete a series of six treatments with at least one study participant, producing a total of 26 valid sets of data. While I am yet to fully collate and compare the data, the initial results look very promising, with the majority of participants seeing an improvement in one or both symptoms that they were seeking help with, as identified in their MYMOP questionnaires. When comparing data taken from Weeks 1 and Weeks 7 only:

  • 14 out of 15 participants reported an improvement in their fatigue;
  • 12 out of 14 participants reported an improvement in their mobility (walking, jogging or running);
  • 20 out of 22 participants reported an improvement in their general wellbeing 

While these results look very positive, we do need to understand what happens to people who have no intervention over a 7-week period, to establish whether this is ‘normal’ recovery.

It was also very pleasing to see that the vast majority (22 out of 24) also highly recommended Bowen, rating it between 8 and 10 out of 10.

While it’s involved a lot of time and effort, it’s exciting to be leading the way with this study and once it has been published, I will of course ensure that FHT members are made aware of the key outcomes. Although this study obviously focuses on Bowen therapy, it is important that as a community of professional therapists, we all share as much information and best practice as we can, to ensure the long-term safety of our clients and to also demonstrate the potential role that therapies may have in helping to support clients with long COVID, where appropriate.

* Dianne, an experienced Bowen and McTimoney practitioner who worked on both humans and animals, sadly passed away several months after the study was launched. 

Jo Wortley is a Director and Senior Tutor at the College of Bowen Studies, which offers an FHT accredited practitioner qualification in the Bowen Technique, alongside a range of Bowen masterclasses. thebowentechnique.com

Population health – a new approach for better wellbeing

Health is not just defined by the absence of illness. It’s also about our physical, mental and emotional wellbeing.

Access to traditional health services are of course important, but there are lots of other factors that affect our health and wellbeing. These include access to green spaces, social activities, education and employment opportunities, healthy food, and good housing and transport services. To prevent ill health and improve wellbeing within our local communities, all of these aspects need to be considered, which is sometimes referred to as a ‘population health’ approach.

The King’s Fund has produced a short animation that illustrates what a population health approach looks like. You can also find out more by reading their report, A vision for population health: towards a healthier future or by attending their free ‘virtual’ conference, The big population health conversation. Better still, FHT members who attend The King’s Fund virtual conference and complete a 500 word reflective practice form (downloadable from http://www.fht.org.uk/cpd) can gain 5 CPD points.

Complementary therapy gaining popularity in England

CAM use research_lowres.jpg

The article below was first published in International Therapist issue 129 (Summer 2019)

Complementary therapy use in England has grown by 4% between 2005 and 2015, according to a national survey (sharp et al, 2018).

Ipsos MORI asked 4,862 adults in England about their complementary therapy use over the past 12 months, with 766 saying they had seen a practitioner during that time. This means 16% of respondents had treatments in 2015, up from 12% in 2005.

Those interviewed visited practitioners for therapies including massage, acupuncture, yoga, reflexology and mindfulness. They most commonly sought treatments to help with musculoskeletal conditions (68%), particularly back pain (38%). The second most popular reason was support with a mental health condition (12%), including for stress, anxiety or depression (7%) and sleep problems, tiredness or fatigue (4%). Around 11% had therapies to support general wellbeing and prevent ill health.

However, because therapies are predominantly self-funded, access is unequal, with wealthier people far more likely to get the support they need compared with people on a low income. More than two-thirds (67%) of complementary therapy users either pay for their treatments or have them paid for by friends and family, while 17% are referred by their GP and 4% by another health professional. Those who were referred by a GP or healthcare professional usually had treatments funded by the NHS and were more often than not unemployed, with lower socioeconomic status. Almost 40% felt that increased NHS funding and GP referrals and/or endorsement would increase their complementary therapy use.

Those in the south of England were almost twice as likely to have treatments as people living in the Midlands or the north of England. This could again relate to wealth, as the average person living in the south is more likely to have the disposable income to pay for treatments than those further north.

Just over one-fifth of respondents (22%) claimed they would not be willing to pay for a therapy treatment.

Read more about the survey at fht.org.uk/IT-129-research-Sharp

Not yet an FHT member?

Join today and enjoy more articles like this in our online reading room and quarterly membership magazine, International Therapist. As a member, you can access lots of other benefits, too, such as tailor-made insurance policies and a listing on our Accredited Register of complementary therapists, independently approved by the Professional Standards Authority for Health and Social Care (eligibility criteria apply). Click here to learn more about the benefits of being an FHT member

 

Set aside some time for yourself this September

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As a therapist, you may spend countless hours supporting the health and wellbeing of clients, but do you set aside enough time to look after yourself?

We all need to look after our own mental and physical wellbeing to avoid problems like stress, anxiety, burnout and overuse injuries.

Action for Happiness has given us a gentle reminder with its September Self-Care action calendar, with a simple suggested task each day to keep us all on the right track.

The movement publishes monthly calendars, offering daily suggested tasks on the theme of the respective month. ‘Self-Care September’ follows other recent calendars, including ‘Altruistic August’, ‘Jump Back July’, ‘Joyful June’, ‘Meaningful May’ and ‘Active April’.

Suggestions for this month include the following:

  • Talk to yourself like you would to someone you love
  • Stop the glorification of ‘busy’, it’s good to take a break
  • Notice the things you do well today, however small
  • Get active outside and give your mind and body a natural boost
  • Accept your mistakes as a way of helping you make progress

Download the calendar

Complementary therapies are beneficial to people with advanced cancer

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The article below was first published in International Therapist issue 129 (Summer 2019)

Aromatherapy, reflexology and massage can all benefit clients with advanced cancer, according to a review published in Palliative Medicine.

Searching medical databases, a team of researchers found five qualitative studies evaluating the therapeutic needs of people in palliative care with advanced cancer, which provide evidence of the benefits of therapies.

They examined three ‘analytical themes’: the patient experience during the therapy (enhanced wellbeing and escapism), beyond the complementary therapy session (lasting benefits and overall evaluation), and the delivery of complementary therapy in palliative care (value of therapist and delivery of the complementary therapy).

The results showed that people with advanced cancer experienced benefits from aromatherapy, reflexology and massage, including enhanced wellbeing, respite and escapism from their disease.

Access the review abstract at fht.org.uk/IT-129-cancer-therapies

Not yet an FHT member?

Join today and enjoy more articles like this in our online reading room and quarterly membership magazine, International Therapist. As a member, you can access lots of other benefits, too, such as tailor-made insurance policies and a listing on our Accredited Register of complementary therapists, independently approved by the Professional Standards Authority for Health and Social Care (eligibility criteria apply). Click here to learn more about the benefits of being an FHT member