Making International Therapist more environmentally friendly

As many of you are aware, FHT’s membership magazine, International Therapist, is produced by printers that have FSC® chain of custody certification to ensure that materials used are tracked from well-managed forests to the consumer. They also use efficient processes to reduce the consumption of energy and water, and inks that are vegetable-based. And while the poly wrap your magazine currently arrives in can be recycled at many of the larger supermarkets, we appreciate that the ideal is to avoid using plastic wherever possible.

Potato starch wrap

Environmentally-friendly wrapper

For some time, we’ve been looking into more environmentally friendly ways to distribute International Therapist to our members and we have decided to trial a biodegradable wrap that is made from potato starch. The wrapper contains no plasticisers or toxins and as a result, it is 100% biodegradable… under the right conditions.

In order for the potato starch wrapper to break down effectively, it needs to be disposed in either a home composting bin or, where accepted by local authorities, in food waste recycling or green bins. As far as we are aware, placing the wrapper into a standard waste bin will drastically hinder its ability to biodegrade. So, in order for this greener alternative to poly wrap to be truly environmentally friendly, we need your support at the end of the chain!

Please talk to us…

If you are one of the 1,000 members to receive your Summer issue in a potato starch wrapper (which is opaque/milky in colour rather than completely see-through), please get in touch and let us know that your magazine has arrived safely. We’d also like to know if it is easy for you to dispose of the wrapper, either in a home compost bin or in your food recycling or green bin.

Even if you aren’t part of the trial, we’re happy to receive your comments on this topic, too. Please email us at

Please note: your Summer issue is due to arrive on or around 18 July (please allow a few days on top of this for any geographical variations in postage).

We ♥ our planet

In the spring issue of International Therapist, our Green Salon article focused on how you can make your therapy business more eco-friendly but, what about the FHT? How are we working to protect the planet?

Thanks to Sir David Attenborough’s BBC documentaries and climate activist Greta Thunberg, the public is much more aware of the devastating effects material consumption is having on our planet. We too are embracing the principles of sustainability here at the FHT…


We source your membership magazine, International Therapist, and your welcome pack from printers that have FSC ® chain of custody certification to ensure that materials are tracked from well-managed forests to the consumer. They also use efficient processes to reduce the consumption of energy and water, inks are vegetable-based and cartridges are recycled. In addition, your membership cards are made with SICOECO, which is fully degradable. SICOECO has the same technical properties, physical characteristics and printability like other PVC films but fully degrades when left in organic compost.

This is a start but there is much more to do. For example, using email rather than post, wherever possible, and sourcing an alternative to polywrap when we post International Therapist to you (although it’s widely recycled at larger supermarkets). We’re also looking at how to make our building and processes more sustainable with green energy tariffs and plastic-free packaging.

We’re pleased to be making a more conscious effort to protect the planet.

To find out how you can get involved, read our Green Salon article here