Taking care of business

Valerie - webpage image black and white circle.pngIn the latest in a series of interviews with 2019 FHT Training Congress expert speakers, we speak to Valerie Delforge about business, branding and her forthcoming talks on producing a winning brand and attracting new customers with your digital communication strategy.

 

Tell us a bit of background about yourself…

I studied a commercial course for two years after my baccalauréat and then decided to perfect my English, so arrived in the UK almost 30 years ago now!

I started in the industry with an agency placing me in Harrods or Selfridges as a cover and quickly fell in love with the industry. I sent my CV to Clinique and started my career with them. Retail was in my DNA from then on and I never looked back. I loved it! After that, I joined Clarins two years later and fell in love with the spa side of the industry, which has followed me throughout my career.

 

Give us an insight in to your normal day to day schedule

My days are very mixed which is what I love about my work. From an admin day in the office to having my remote coaching with clients, I also travel internationally for business coaching or public speaking.

I wake up early (around 5.30am) and now have perfected my routine as I realised that when busy, you must take time for yourself. I meditate in the morning and evening which has had an amazing impact on my life.

 

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What interests you outside of work?

I am busy with my daughters, although to be fair they are older so I tend to be the taxi driver!

I love walking and catching up with friends as well as playing the piano J

 

What is your Training Congress seminar about?

I have two talks on 20 of May: ‘producing a winning brand’ at 2.30pm and ‘attract new customers with your digital strategy’ at 4pm.

As a business owner, you now have to be aware of your branding and communication to ensure you are attracting the customers that you want in your business and build your database to become a fan of your brand.

I want to take you through the tools and techniques of what to look for when creating your branding and how to ensure you are creating a strategy that is relevant to your branding.

Attracting new customers has to be thought about. Last-minute posts on social media tend to create confusion and have no real impact on building your brand. Ideally, you want to attend both seminars to focus on your communication as a whole.

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What is it about your topic that appeals to you and why is it useful for therapists?

I am obsessed with branding and digital communication as I believe it creates a strong message to existing and new customers.

Since I was a dinosaur myself when it came to branding and social media, I understand the challenges that we face as business owners, as our role is to focus on the customers and the service we deliver. Having worked for leading brands and digital companies, I want to give you the tools and techniques that I have learned throughout the years and am still using now, as they are easy to implement and recreate in your business without all of the jargon that can be confusing and scary.

 

What will attendees of your seminar expect to come away with?

Tools and techniques as well as a thorough plan of action. What to look for and how to analyse your branding.

 

Are there any other seminars in the programme which look particularly interesting to you?

There are so many I want to attend! But the ones that stands out, since I am all business are: Making more money – the heart centred way with Chris and Karane Lambert-Gorwyn and 8 ways to raise your local profile (online and offline) with Jill Woods.

And because I believe meditation and mind are the heart of your mindset: How the mind works with the Hudson Mind Theory – Body Mind Workers with Nic Wood and Guided meditation – experience the power to transform with Anna-Louise Haigh.

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What would be your one piece of advice for therapists wanting to grow and develop their therapy practice?

Self-development is extremely important but sometimes, I feel that there is so much information that I meet a lot of clients who are lost and unsure of where to start.

Prioritise what is essential and give yourself a time limit, as to when you want to achieve what, so you can build your dream for 2019!

 

Learn more

Join us at the 2019 FHT Training Congress from Sunday 19 to Monday 20 May at the Holistic Health Show, NEC Birmingham.

For more details about the talks and to book, visit fht.org.uk/congress

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Complementing the NHS

Julie Crossman - web image black and white circle.pngIn the latest in a series of interviews with 2019 FHT Training Congress expert speakers, we speak to Julie Crossman about her background and forthcoming talk on how complementary therapists can support the NHS.

 

Tell us a bit of background about yourself…

I came into complementary therapy 19 years ago when my sister-in-law was diagnosed with a brain tumour and found great benefit from complementary therapies. I knew from the outset that I wanted to work in oncology.

Previously, I was the sales and marketing manager at Ulster Television. I left there after the birth of our first child and opened a couple of tableware/gift shops, importing goods from Italy. After the birth of two more children, I retrained as a complementary therapist. I ran my own practice for a number of years while also working at James Cook University Hospital, Middlesbrough in the holistic centre, oncology ward, haematology ward and day unit. I joined Harrogate Hospital five years ago, where I am the Lead therapist. I have a full-time NHS contract.

 

Give us an insight in to your normal day to day schedule

I get up at 6.30am and am lucky enough to be able to walk to work. I start at 8am at Harrogate Hospital. Some days I do back-to-back treatments, other days I supervise students on our NHS certificate, giving them tutorials at the beginning and end of the day, following a full clinic in various settings within the hospital, which I supervise. Within the working week, I also teach and mark students’ work for our complementary therapy school: NHS Natural Health School. We offer a number of courses, including foundation diploma level three, short courses, and CPD. These happen at weekends/weekday evenings and some weekdays. I do a lot of fundraising to help sustain and expand the complementary therapy service here at Harrogate Hospital; this involves building relationships within the community as well as organising events, which takes up time in the evenings. I also organise the local FHT support group meetings every other month and I am an ambassador for the FHT which takes me out and about to other colleges. My working week is varied but always extremely busy.

 

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What interests you outside of work?

Outside work, I like walking in the dales, which my husband and I try to do on Sundays. We go to ballroom dancing lessons, (not that you would know if you saw us dance!) We have three adult children who we try to see as often as we can. Our daughters play hockey so we will go to support them when we are free. We also love cooking and entertaining, so make sure we get together with family and friends as often as we can.

 

What is your Training Congress seminar about?

We are talking about the role of the complementary therapist within the NHS and the ever-increasing need for help in supporting an ageing population, increased complex comorbidities, and preventative help, by encouraging patients and staff to do more to help their own health and wellbeing. We will discuss the need for evidence-based practice and the issues surrounding funding. I am hoping to bring other members of the team along, to encourage a wide range of questions.

 

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What is it about your topic that appeals to you and why is it useful for therapists?

The work we do at Harrogate is all evidence-based. These positive results along with daily patient contact, enables us to see first-hand, the benefits patients, carers and staff get from complementary therapies. With an overstretched NHS and a growing population of people requiring support, there is now a real need for well-trained and experienced therapists. We are now getting referrals from GPs, and other clinicians and with social prescribing now firmly on the agenda, this talk will hopefully be of benefit for anyone interested in working, not only within the NHS, but also out in the community and in private practice, who wish to work with more complex clients.

 

What will attendees of your seminar expect to come away with? 

An idea of how complementary therapists can support the NHS, by working within the service as well as treating patients out in the community. We will share how we have used different therapies in a range of settings to meet patient need and talk a little about how our service developed to become an integrated sustainable service, identifying problems we faced and how we overcome them. We hope to provide a forum for questions and support for therapists wishing to work, either in a clinical environment or out in the community with more complex patients.

 

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Are there any other seminars in the programme which look particularly interesting to you?

There are always many interesting seminars at the training congress. For obvious reasons of links to my own work, I would find the following talks of particular interest: Dr Toh Wong—Five main reasons why therapists don’t get referrals from GP’s and the medical profession and Dr Carol Samuel—Pain in cancer survivors.

 

What would be your one piece of advice for therapists wanting to grow and develop their therapy practice?

Make your practice evidence-based, think hard about what training you need and where you can find that, and network within your community of local businesses, therapists and other organisations. Get into fundraising to help provide complementary therapies.

Please feel free to ask me questions on my blog.

 

Learn more

Join us at the 2019 FHT Training Congress from Sunday 19 to Monday 20 May at the Holistic Health Show, NEC Birmingham.

For more details about the talks and to book, visit fht.org.uk/congress

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Music to our ears

John Levine webpage image black and white circle.pngIn the latest in a series of interviews with 2019 FHT Training Congress expert speakers, we speak to John Bram Levine about the therapeutic power of music.

 

Tell us a bit of background about yourself…

I have been creating original music and playing piano since I was six. I originally trained as an electronic engineer and then as a classical composer. I have studied psychology and the physiology of hearing. In the 1980s I first read about the discoveries of Dr Hans Berger: how the brain emits electrical waves, which rise and fall in intensity depending on our mood. These waves, whether in the brain or emitted into the air, are measured as frequency or cycles per second. Based on his work and my own expertise and after considerable experimentation, I established a pattern of sound that invites the brain to settle into an alpha state. This is a calmer state than the excitable peaks and troughs known as beta, which contribute to feelings of anxiety.

 

johnlevine.jpgWhat interests you outside of work?

I am never bored as there is always so much to think about. I love cooking and inventing new types of soup using my Vitamix. Although I am travelling constantly, I also enjoy staying at home enjoying family life.

 

What is your Training Congress seminar about?

It is about how music can become another form of medicine. Therapists can enhance their treatments (for both themselves and their clients) by influencing and harmonising brainwaves. The capacity of our brain is vast, and this subject is endlessly fascinating. In this seminar I will help people to join the dots between brainwaves, hormones, the immune system and how clients can gain more benefits from therapy or healing by using the right type of background music.

I will provide practical tips on how to quickly calm stressed, anxious or chatty clients by inducing a meditative-style state without instructions or narrative.

The correlation between the brain and the influence of music has long been studied. Recent researches prove that this link is strong, and its healing properties have now been recorded in a large number of health cases.

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What is it about your topic that appeals to you and why is it useful for therapists?

As the topic suggests, I will explain how to boost therapy by altering brainwaves using particular music compositions. In alpha we naturally have a better command of life, our health and our mood. We are able to think more clearly, consider responses and even make more creative decisions, with better long-term results.

Music offers the simplest path to the alpha state, without demanding that you sleep, or even leave your desk! From Gregorian chant to timeless lullabies, the effect is the same: as we listen, we feel better, more relaxed.

 

What will attendees of your seminar expect to come away with?

They will learn about the five types of brainwaves, which brainwave states are important for healthy living and which brainwave states to avoid. I will provide case studies and illustrate innovative methods of creating more profound treatments and healing for both clients and therapists.

 

Are there any other seminars in the programme which look particularly interesting to you?

19 May: Dr Carol Samuel (Pain in cancer survivors), Julie Crossman (The role of the complementary therapist within the NHS) and Dr Toh Wong (Five main reasons why therapists don’t get referrals from the medical profession)

20 May: Lorraine Senior (reflexology and the Functional Reflex Therapy framework)

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What would be your one piece of advice for therapists wanting to grow and develop their therapy practice?

In order to help patients, it is essential to make sure you take care of your own health as well. Being tired and overworked will create more harm than good. All music and sounds affect yourself and your clients.

Please feel free to ask me questions on my blog.

It’s exciting as this will be the first conference we are talking and exhibiting at for some years!

www.silenceofmusic.com

 

Learn more

Join us at the 2019 FHT Training Congress from Sunday 19 to Monday 20 May at the Holistic Health Show, NEC Birmingham.

For more details about the talks and to book, visit fht.org.uk/congress

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Building a practice that you love

Jill Woods web image black and white circleMy name is Jill Woods, and I’ve been asked to do a short introduction to myself and the session I am going to be doing for you at the FHT training congress in May. I’ve also been asked to give you my one bit of advice that I feel will help you grow your practice the most (you need to wait to the very end for that).

My background is in both healthcare (I’m a podiatrist) but also marketing and PR, but as I can feel some of you cringing at that, I want to ask you for a few minutes of your time to hopefully show you I’m not your stereotypical sharp suit wearing,  pushy sales orientated practice growth expert.

My outlook is that I want to help you to build a practice that you love, that serves you and that fills you with joy as much as possible. I want to help you build that practice in a way that feels authentic and ethical, without the need for pushy, cheesy marketing.

Press play and I’ll tell you a bit more about me and my approach to supporting healthcare practices like yours grow,  avoiding formulaic sales funnels and staying aligned with your personal values and ethics.

If you are curious and want to find out any more about me please feel free to come and connect with me on Instagram – Just search for Practice Momentum and you’ll find me, or hop over to my website at http://www.jillwoods.com for a rummage around.

If you have any questions at all in the lead up to the event, especially if you are struggling to decide which of the great sessions to attend, please ask away in the box at the bottom of the page and I will get back to you ASAP.

Learn more

Join us at the 2019 FHT Training Congress from Sunday 19 to Monday 20 May at the Holistic Health Show, NEC Birmingham.

For more details about the talks and to book, visit fht.org.uk/congress

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Knowledge is great, but it’s of no use if you can’t put it into practice

Dr Apte - web picture black and white circleThis week we speak to Dr Deepa Apte, a medical doctor, Ayurvedic practitioner and yoga teacher. Dr Apte will be speaking about diagnostic techniques in Ayurveda at the 2019 FHT Training Congress.

Tell us a bit of background about yourself…

I come from a family and background in India where Ayurveda has been followed as a tradition in the family. Be it the festivals or various ceremonies that take place at home for example weddings etc, they were all followed according to Ayurvedic principles. Therefore, I was introduced to this great science as a child. Growing up, I studied general medicine to become a medical doctor. After I completed my medical studies, I went back to studying Ayurveda as it was the one science that intrigued me the most because it’s not just a science or philosophy, it’s a way of life, aiming towards true health, balance and harmony.

Give us an insight in to your normal day-to-day schedule…

My typical working day is quite varied. I work both on weekdays and weekends and hence each week or day could be very different. As well as working as a doctor and therapist at my ayurvedic health spa in London, I am the director and founder of a company, Ayurveda Pura Ltd, that manufactures ayurvedic products, from herbal teas to massage oils and spa supplies. I also run an academy that trains ayurvedic practitioners and yoga teachers. Plus, I do a fair bit of travelling round the globe, giving lectures and seminars.

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What interests you outside of work?

I love creativity. Outside of my work, I spend time painting, drawing and any kind of handicraft or creative work. It’s not about just the relaxation part of the hobby, but also to make it useful for the people out there who need help the most. Hence, I sell my artwork and money raised is put towards charitable organisations so that the money can be put to good use.

I also love meeting people and networking. Especially those who inspire me to be able to do my kind of work in a better way.

What is your Training Congress seminar about?

Diagnostic techniques in Ayurveda to help support your practice. Ayurveda has various diagnostic techniques to understand what is happening in the body and mind. Join me to explore the most essential diagnostic techniques used in Ayurveda, like Ayurvedic pulse diagnosis, Ayurvedic tongue diagnosis, Ayurvedic facial diagnosis and how you can integrate them into your practice and clinic.

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What is it about your topic that appeals to you and why is it useful for therapists?

Diagnosis, especially precise diagnosis, is key to the success of any therapy or management. Without correct diagnosis and conclusion, one cannot apply the right tools of management. And this is the whole focus of this workshop. Correct diagnosis also gives the therapist complete confidence to apply their principle of practice precisely and hence the result is positive.

What will attendees of your seminar expect to come away with?

They will understand various tools of diagnosis, become aware of them and how they are able to put it into practice. The aim of this workshop is also to point out that diagnosis is easy if the right techniques are applied. And most importantly, the therapists will be able to take away all the information and avenues of various ways of diagnosis and its practice.

Are there any other seminars in the programme which look particularly interesting to you?

I am quite interested in Dr Toh Wong’s seminar. I know him personally and his talks are always very inspiring.

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What would be your one piece of advice for therapists wanting to grow and develop their therapy practice?

In Ayurveda there is a saying, knowledge is great, eternal and bliss, but it’s of no use if you cannot put it into practice. Likewise, make sure that your therapies are practical, easy to follow and effective.

Communication is also key. In today’s world of digital marketing, it’s important to become abreast with the latest tools and to network and meet more likeminded people.

Learn more

Join us at the 2019 FHT Training Congress from Sunday 19 to Monday 20 May at the Holistic Health Show, NEC Birmingham.

For more details about the talks and to book, visit fht.org.uk/congress

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Doctor in the house

Toh Wong.pngThis week we speak to Dr Toh Wong, a practising GP, acupuncturist, hypnotherapist and NLP practitioner. Dr Wong will be speaking at the 2019 FHT Training Congress about how to get into GP practices.

Tell us a bit of background about yourself…

I am a medical doctor, graduating from the University of Leicester Medical School in 2001, and a GP since 2006. I work as a GP Principal and GP Trainer at the Westbank Practice, a semi-rural practice in Devon, near Exeter. Over the last 10 years, I have learned and practice acupuncture, NLP and hypnosis regularly both in my practice and privately.

In 2018, I organised the Integrative Health Convention, a showcase of different complementary and conventional therapists, attended by doctors and complementary therapists to begin connecting doctors and therapists with each other and appreciating the work that each does in their respective fields. This was done in association with the College of Medicine of which I now have the honour of being a council member.

I also run courses under Neurolinguistic Healthcare Ltd in advanced communication skills and therapeutic techniques for healthcare professionals.

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Give us an insight in to your normal day-to-day schedule…

I work full-time as a GP. As GPs, we see on average 40 patients a day. Fortunately, I tend to see only 30 patients a day in my lovely semi-rural practice but can have up to over 40 contacts a day. This includes morning and afternoon clinics and home visits in between. During this time, I see conditions varying from simple colds and sore throats (rare) to musculoskeletal conditions (20-30%), and have to deal with detecting cancers, test results, dealing with hospital letters, minor surgery, and palliative care, as well as long-term care including heart and lung conditions, and dementia. We also see many children. All, utilising a holistic approach to healthcare.

To have enough time, it is important to keep interests varied and attention focused by practices such as exercise and meditation which I do daily.

What interests you outside of work?

I love spending time with my nine-year-old son and enjoying nature in Devon. Learning takes up a lot of my time and I enjoy learning new skills and taking in different viewpoints immensely to improve care for my patients. Organising the Integrative Health Convention and our courses and managing the long hours at work takes up the rest of my time.

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What is your Training Congress seminar about?

From my varied interests in different forms of complementary therapy, I noticed some complementary therapists struggling to make ends meet despite their good intentions of helping people with their skills, and so I created a guide as to how to get noticed and more referrals from doctors, particularly from GPs who every patient in the UK is registered with. As GPs are often the first port of call for many patients, this would be an ideal place to start getting referrals from. I have tested this method and it has worked and been found to be useful.

What is it about your topic that appeals to you and why is it useful for therapists?

From my contact with complementary therapists, I realised that their skills can be very beneficial to patients and that not knowing about the many therapies out there could mean doing a disservice to our patients. In fact, it is in the medical school curriculum to be aware of the different types of complementary therapies, yet knowledge of this is still lacking. Thus, my topic will introduce complementary therapists to how to get in the GP door, give something useful to them, educate them, and in return possibly get referrals or recommendations from GPs in the hope that all of us can work together for the good of the patient.

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What will attendees of your seminar expect to come away with?

I have a step by step approach on how to get into GP practices and what they want to hear to make the most use of this unique opportunity. This will save them time effort, and money to avoid useless marketing materials and really do something that works.

They can also ask questions to a full-time practising GP with a unique insight into both worlds – that of complementary therapy and conventional medicine.

Are there any other seminars in the programme which look particularly interesting to you?

I like Dr Deepa Apte’s Ayurveda talks as she is a wonderful speaker and teacher who spoke at the 2018 Integrative Health Convention. Also, I think meditation is extremely useful and evidence-based for today’s busy world. I do prefer a type of concentrative meditation rather than guided but all of it is a start to greater awareness of the power of these techniques. I also think trigger points are an important concept in manual therapies and I am glad this is being covered. Overall, it seems a varied programme that would be useful to all attendees.

What would be your one piece of advice for therapists wanting to grow and develop their therapy practice?

Have an open mind and good relationships with the GP or Medical Team around you – all of us are working towards the same thing, the wellbeing of the patient in front of us  (although it might not always seem that way to both parties).

Learn more

Join us at the 2019 FHT Training Congress from Sunday 19 to Monday 20 May at the Holistic Health Show, NEC Birmingham.

For more details about the talks and to book, visit fht.org.uk/congress

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Cultivating passions

Dawn - webpage image black and white circleIn the fifth in a series of interviews with 2019 FHT Training Congress expert speakers, we talked with Dawn Morse about sport, training and the benefits of dry cupping.

Tell us a bit of background about yourself…

After working for several years in administration for Electronic Data Systems, I realised that my passion lied within sport, fitness and health, as during this time I was a long-distance runner and a keen gym goer. After much consideration I took the opportunity to study as a mature student for a degree in sports and exercise sciences.

During this time, I completed several industry short courses alongside my degree, which included personal training and sports massage therapy. Studying additional short courses while completing my degree enabled me to setup a personal training and sports massage therapy clinic upon graduation.

I was self-employed for around seven years, running my personal training and sports massage clinic, along with several group exercise and yoga classes, when an opportunity to move into teaching was provided.

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Initially, I continued to run my business while working part time for both Swindon College and the City of Bath college. I was then offered the opportunity to teach and become the programme leader on the University of Bath Foundation Degree in Sports Therapy.

I learned a tremendous amount while teaching on the sports therapy degree programmes, and it was fantastic to be able to help so many students through their study and to see them passionate about starting their new careers.

Unfortunately, both government cuts and University reorganisation had a detrimental effect on our department. I took this as positive opportunity for change and founded Core Elements, which provides sports massage and sports therapy-based qualifications and short courses that are accredited by the FHT.

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Give us an insight in to your normal day-to-day schedule…

There are several different branches to Core Elements, so every day is different and provides variety, which is great.

For instance, a typical Tuesday will start with delivering our morning Hot Yoga class in Malmesbury. I’ll pop home and shower, reply to a few emails and will then spend the afternoon treating clients in my home-based sports massage therapy clinic.

I will then pop back into Malmesbury to pick my children up from afterschool activities. After which, I’ll spend a few hours in my office working on admin for our courses, classes or upcoming workshops.

Fridays, however, are a contrast as we often have training courses running on this day of the week or over the weekend.

A typical Friday will start, after a morning coffee, by checking that my kids have everything they need for school. I’ll then travel to the Jury’s Inn Hotel, to ensure everything is set and ready for the upcoming course. After that, I’ll re-read through the power-point slides and presentation materials for the day’s course and will check that all handouts are ready for the group. I’ll then meet the group and start the day’s training course. Lunch break is usually spent by having a quick walk to get fresh air and then checking and replying to emails.

As I love teaching, delivering courses and meeting new people, the training days always fly by and before I know it the course is over. If this is a one-day course, I will then dismantle the room and take all equipment home with me, ready to be stored for our next course.

What interests you outside of work?

I know it’s a bit of a cliché, but I enjoy relaxing and spending time with my family, especially after a busy day.

I also enjoy taking time out for exercise, which depending on the day may be the gym, running, road cycling or yoga.

Plus, I love reading and like to stay up to date with industry reading and, of course, a good crime novel or thriller.

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What is your Training Congress seminar about?

My seminar for the Training Congress focuses on dry cupping therapy and includes both theory and practical demonstration. Discussion will specifically focus on the western application of dry cupping and integration within sports massage therapy.

What is it about your topic that appeals to you and why is it useful for therapists?

Dry cupping is a fantastic modality to add to a therapist’s skillset as it’s such as versatile tool to use. For instance, it can be used with static application or with a variety of movement patterns. It’s also great for time efficiency and for taking the pressure off a therapist’s hands.

What will attendees of your seminar expect to come away with?

Attendees should come away with an understanding of the benefits of dry cupping therapy from a western perspective and how it can be integrated within their current role as a therapist, to help increase effectiveness of their treatment, time efficiency and reduce pressure on their hands.

The seminar will also discuss how this medium can be used as a standalone treatment and within combination therapy.

Are there any other seminars in the programme which look particularly interesting to you?

There are many really interesting seminars on offer during the two days. A few that I would be keen to attend are Emma Holly’s seminar on scar tissue on day one; Jane Johnson’s on posture on day two; and Rachel Fairweather and Meghan Mari’s on myofascial release for fibromyalgia and other chronic pain conditions.

What would be your one piece of advice for therapists wanting to grow and develop their therapy practice?

To be you and focus on your own strengths and personal interests. Avoid copying others and focus on what interests you within the therapy world, as this will help you to cultivate your own passion and enable you to stand out.

Take the time to network with other therapists and, if possible, work with a mentor during the early years.

Finally, attend seminars such as those at the FHT Training congress, when possible, as they are fantastic for picking up tips, developing ideas and meeting likeminded people.

Learn more

Join us at the 2019 FHT Training Congress from Sunday 19 to Monday 20 May at the Holistic Health Show, NEC Birmingham.

For more details about the talks and to book, visit fht.org.uk/congress

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