Virtual Conference 2022: Rory Z Fulcher

An Interview with Rory Z Fulcher

My name is Rory Z Fulcher, and I’m a hypnotherapy trainer, author and speaker. I’ve been using hypnosis to help people since around 2004, and I’ve been teaching hypnosis and hypnotherapy for over 9 years now.

Tell us a bit of background about yourself… (Why and how did you get into the industry? What did you do before?)

I started to learn about hypnosis as a teenager, with an interest that was developed from reading fiction books and watching movies. I noticed that hypnosis was featured quite frequently and I wondered if it was something that anybody could learn. So, I went to my local bookshop at the time, and picked up the one book that they had on the topic of hypnosis, and from that point I was hooked. I Began by practicing on myself, and the very first thing that I did with hypnosis was that I stopped myself from smoking, and it worked fantastically well. I then moved forwards and started helping friends, family, and eventually, paying clients.

Hypnotherapy wasn’t my main profession after I left college, I was doing it more as a hobby at the time, and to earn a little extra spending money as I figured out what I wanted to do with my life. I tried many different jobs and spent a couple of years travelling the world, during which time I continued to practice and develop my hypnosis and hypnotherapy skills, reading everything I could find, and taking various courses on the topic. As it turned out, no other job that I tried felt anywhere near as suitable for me as hypnotherapy. Before I became a hypnotherapist, I worked in bars, restaurants, hotels, offices, building sites, and even in a couple of bands, but hypnosis was always on my mind throughout.

Fast forward to over a decade later, having worked with hypnotherapy clients throughout the UK and beyond, I now spend the majority of my time teaching hypnosis and hypnotherapy, and I have even written five popular books on the topics of hypnotherapy, rapid hypnosis, hypnosis for weight management, stage hypnosis, and a fantastic book that uses hypnotic language to get children to go to sleep.

Are there any challenges you have had to overcome as a therapist? How have you overcome these?

One of the main challenges to overcome as a hypnotherapist was when I started out. This was when the internet was not quite as prolific as it is now, as such it was more difficult to learn exactly what I needed to learn in order to work as a professional hypnotherapist. My initial training in hypnotherapy was rather piecemeal, as I taught myself from all the books and videos I could find (before I went on, later, to engage in full training). So, a lot of what I did in my early hypnotherapy sessions was trial and error. I read everything that I could find on the topic of hypnotherapy, so had a good grounding in a lot of theory, but putting it into practice was often a bit like a baptism of fire. Sometimes it went really well, other times it was a bit more difficult. However, I feel that those initial experiences, and having to find my way around how hypnotherapy worked for myself, has made me hypnotherapist that I am today. That said, if, in the past I had the opportunity to take one of the fantastic hypnotherapy courses that are available now, who knows, I might be even better at it!

What interests you outside of work? (How do you normally spend your spare time?)

Outside of hypnotherapy, I spend a lot of my time with my wife and son, looking after our menagerie of animals, which currently includes 16 chickens, 5 cats, 2 rabbits and a hamster! I love to read fiction stories, with a preference for psychological thrillers and horror stories, Stephen King is one of my favourites. Also, like many people, if there’s time it can be great to binge watch the odd series on Netflix or similar. I also love to cook, so can quite frequently be found in the kitchen, cooking up a storm (or making a mess).

What is your seminar about and what can viewers expect to come away with?

My seminar is all about rapid inductions. These are fast ways to get somebody into a state of hypnosis, which are commonly used by hypnotherapists for a number of different reasons. Not all hypnotherapists use the more ‘traditional’ slower method of hypnotising people (by simply talking them gradually into hypnosis), and in some cases they need to be able to hypnotise people rather quickly (such as with people who are in acute pain).

During this seminar, you can expect to come away with the foundation of knowledge required in order to hypnotise people quickly for yourself. In less than an hour, I cover four different rapid inductions, all at a very rapid pace, so you’ll really get your money’s worth.

One thing that I would suggest, if you are watching this seminar, is to not only watch it, but put it into practice and have a go at doing it yourself. It truly is the best way to learn these skills!

What is it about your topic that appeals to you and why is it useful for therapists?

Rapid inductions and hypnotising people fast is something that I am very well known for, and my book on the topic is testament to this, being one of the most popular rapid induction guide books on Amazon. These techniques seem relatively simple on the face of it, but there are a lot of intricate details that happen ‘behind the scenes’ (so to speak) that make them highly effective.

When I first started using rapid inductions, people would frequently ask me to teach them how I do it, and my love of rapid inductions grew and grew from there. They are a fantastic tool for any hypnotherapist, or other talking therapists using hypnosis within their sessions, but it’s not just that… Rapid inductions appear to be almost magical, in that they happen so quickly. Often, people think that they must be fake, because they are that fast and effective. This is why I love using and teaching rapid inductions, and will continue to do so for a long time.

What would be your one piece of advice for therapists wanting to grow and develop their therapy practice?

My one piece of advice for therapists wanting to grow and develop their therapy practices, is to get out there and be visible. Whether that’s online, or in person, you need to be seen in order for people to find you and to choose you as their therapist. It can be as simple as just talking to people wherever you go about what you do, or as complex as creating a full, all-singing, all-dancing marketing plan in order to get yourself and your brand in front of others, but you need to do it in order to succeed as a professional therapist.

What do you consider to be the most important traits for a therapist to have?

In my opinion, the most important trait for somebody to have as a therapist is empathy. You need to actually give a s*** about the person in front of you, rather than just seeing them as somebody who’s paying your bills. Not only does this empathy come across in the therapy session to your client, but I feel that is also influences the way that you think about them, and the way that you work with them during the therapy session.

When thinking about important traits, empathy is closely followed by intelligence and logic. Now, I’m not talking about ‘book smarts’, or the ability to solve mathematical equations, but more about being able to gain, process and use both the clients information and all of the skills that you have at your disposal in order to create a bespoke solution for each client that you work with. If you have that therapist’s logic along with empathy, you’re likely to be a fantastic therapist.

If you’d like to find out more about Rory Z Fulcher, you can find him using the details below:

Rory’s website:

Rory’s hypnotherapy training company:

Rory’s online hypnosis training courses:

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