There has been an increase in demand for organic and sustainable foods since the coronavirus pandemic, according to specialist research company Ecovia Intelligence. Ecovia put the reason down to an increase in consumers looking to boost their personal immunity.
In the UK, Abel & Cole reported a 25% increase in sales orders and Riverford has reported a demand surge. Nourish Organic, an Indian online retailer had a 30% rise in sales last month.
Global retailers are seeing more sales for organic products, a trend which is expected to continue. Whole Foods Market, the world’s largest natural food retailer, has started limiting the number of its online grocery customers due to the unprecedented demand.
Ecovia predicts that with COVID-19 changing the way we shop and eat, there could be another big surge in organic food in the next five years.