The industry for certified organic and natural beauty products is now worth £106.4 million according to a report by the Soil Association.
The organic beauty market is said to have grown by 23% in 2019, the 9th year of double-digit growth.
The Soil Association suggest that a rise in conscious consumerism has sparked a demand for sustainable and ethical products, including certified organic beauty and wellbeing.
Consumer research on over 500 people in December 2019 found that 79% were more likely to buy a beauty product if it is labelled as organic.
The report also revealed:
- 87% of brands customers feel passionately about supporting environmental initiatives.
- 64% of consumers are now looking for products with recyclable packaging.
- 56% of people said they looked for logos because it allowed them to support the causes they care about.
Retailers are responding to consumer demand by increasing the availability of certified organic beauty and wellbeing products.
Beauty brands are not legally required to be certified and can claim to be organic with just 1% of organic ingredients. Consumers are advised to look out for products with the Soil Association logo, as they will be certified as 100% organic.
In the Spring 2020 issue of International Therapist (IT), we speak to eco-beauty expert and FHT Excellence Award winner, Joanna Taplin. The Spring issue lands on Thursday 23 April 2020.
Visit soilassociation.org/researchanddata to read the full report.