Ayurveda: the story behind Urban Veda’s brand

Urban Veda final


With so many wellness trends popping up from time to time, the 2019 wellness trend that is Ayurveda is certainly here to stay. Sister subjects to Yoga and Meditation, Ayurveda not only unites the two under the concept of balance, but also even further promotes the need for balance through other areas of life: exercise, sleep, food, skin.

What is Ayurveda?

Ayurveda dates back 5,000 years ago and originates in India. This ancient system is one of the oldest health and wellbeing systems in the world that draws on nature to heal and promote good health. It draws on the five elements and how the different dominating levels balance everything that surrounds us, including us. Ayurveda revolves around this idea of balance and how maintaining balance helps us to perform to the best of our abilities and really strive in all areas of life. However, maintaining balance can be difficult, what with physical and emotional factors to take into consideration, as well as hormonal and environmental interruptions too.

The Ayurvedic way of life very much promotes simplicity and tapping into our natural surroundings to heal. Ayurveda works to dig deep to determine the root cause of the health problem, working to prevent it and ultimately ridding the body of those symptoms. We can bring ourselves back into balance through yoga and meditation, with yoga being the physical and meditation the mental form of doing so. Ayurvedic herbs heal the body internally and when all of these are combined, we can truly enjoy good health and well-being.

What is a dosha?

Within Ayurveda, there are the doshas: Vata, Pitta and Kapha. Your dosha is your sense of holistic well-being and who you are both mentally and physically. Knowing your dosha enables you to recognise typical dosha traits of imbalance and you can therefore adjust your diet, exercise routine or sleep pattern consequentially.


The Vata dosha is ruled by the elements of Air and Ether. Naturally creative, this dosha is sociable and the life and soul of the party. However, due to the combination of two air elements, Vata’s can suffer from digestive issues and really benefits from eating warming foods to not only warm them up from the inside (as they are always cold due to poor circulation), but also help to smooth over their naturally dry digestive system. Turmeric is an excellent spice for Vata’s. It’s anti-inflammatory properties will help their internal issues, but also when used in skincare, provide their typically dull and dry skin with a natural glowing complexion and boost in hydration.

Shop Vata skin here


The Pitta dosha is governed by Fire and Water. The Fire element makes this dosha type highly ambitious, driven and won’t stop until their goal is achieved. When out of balance they can become quite hot headed and fiery. They are also prone to rashes and inflammation on their skin, which also burns easily in the sun. Pitta’s can benefit from calming scents such as sandalwood. This ingredient not only calms any aggravated skin issues, but also helps to calm and soothe the mind.

Shop Pitta skin here


Earth and Water are the two elements that dominate the Kapha dosha. This dosha is extremely grounded, affectionate and kind. However, due to the gravity pulling elements, they can become quite lazy and lethargic when out of balance. Their skin can also become quite congested and acne prone when out of balance. The key to maintaining Kapha balance is to be surrounded by uplifting scents which really motivate them to stick to a daily routine. Ingredients such as mint, tea tree and Indian neem all help to motivate Kapha and also control their naturally oily skin.

Shop Kapha skin now

Urban Veda is a sponsor of the 2019 FHT Conference, being held at The King’s Fund, London, on 29 November 2019. See the full programme and book your place at the 2019 FHT Conference.




Leave a reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s