In our new blog series, marketing teacher and business mentor Lisa Barber at Roots and Wings will help you to market with integrity and attract new clients…
You’ve thrown heart, soul and savings into your training. And now you’re ready to receive money in return for the valuable service you offer clients. You’re doing something that’s helpful to others and both meaningful and enjoyable for you. You’re all set to earn a healthy living through your holistic practice.
You know that marketing is important. So perhaps you’ve asked friends and family to spread the word about your business. Maybe you’ve advertised in the local paper or set up a website. Or perhaps you’ve had some flyers printed and been networking to find new clients.
When not enough people are buying
You appreciate the word-of-mouth referrals from family and friends. But business is still too sporadic. You aren’t seeing the flow of clients you need and you don’t know where your next new client is going to come from. It’s so frustrating when you have all this passion but not enough of your right people seem to care. After all, you are actually trying to help them!
If this sounds like you, let me start by saying this – this is so normal. You are not alone. If you know you’re doing good work but you aren’t seeing the income you need, you’re in the right place.
You haven’t come this far just to come this far
You want to help more people. But you also need money to cover your bills. And ideally you’d like to be able to earn a healthy living doing this meaningful work. Check in with these three ways to grow your holistic practice. (Most people are using just one).
How to grow your holistic practice – the three ways
- Get more clients through the door
Attracting new clients into your holistic practice will absolutely grow your business. Use marketing techniques to become visible to your ideal clients. This is how the majority of holistic practitioners think about growing their businesses – getting new clients through the door.
- Make more money per client
I’m so saddened by the number of therapists I see, marketing themselves to the point of exhaustion. It’s one of the reasons I created ‘How To Market Your Holistic Practice’. I want to help you create a business that sustains you energetically as well as financially. Yes, getting new clients will grow your practice. But it isn’t actually the most profitable way to approach growth. Nor is relentless networking and social media sustainable from an energy point of view. But imagine if you were to make more money from each client you already helped. You could do this either by raising your prices to reflect the true value you give to your clients. Or, encourage people who already know, like and trust you to come back more often.
- Offer your existing clients something new
I’ll let you in to a secret. This is usually overlooked and yet it’s how the most sustainable holistic practices grow. Offer your existing clients something new – something that’s currently missing for them. Ask your existing clients, “What would be a miracle for you right now?” or, “Is there anything you would you like to see from me that I’m not already offering through my business?” Then create that product, that service, that package. Profitability follows when you’re offering people what they already know they want and need. And this is especially true when you’re creating for clients that have already bought into your unique approach, philosophy and vibe.
About Lisa Barber
Lisa Barber helps complementary, sports and holistic beauty therapists to get more perfect-fit clients and to set up their businesses for the long term. Her video course, ‘How to Market Your Holistic Practice’ is currently available for FHT members. For affordable, DIY marketing techniques and smart, sleaze-free strategies that work, click here to get her online video series.