Body image event provides finale to London Fashion Week

As a finale to London Fashion Week, Beat, the national eating disorders charity, is hosting a high profile body image debate and Q&A session in partnership with ASOS, the online fashion retailer.

The event, to be held at ASOS’ head office in Camden today, will feature a panel including Head of Technical Services at ASOS Sophie Glover, Beat’s Chief Executive Susan Ringwood, model Georgina Wilkin who herself has suffered an eating disorder, stylist Carole Spenser and Beat Young Ambassador Ellie Douglas.

Georgina Wilkin, who began modelling at the age of 15, has gained a wealth of knowledge and experience working with the world’s top designers, stylists and editorials.  Georgina said: “With my own personal experience of an eating disorder, I’m hoping to offer a real insight into some of the health and self-confidence issues that I’ve seen affect members of the modelling industry. I was promised a contract on the condition I lost inches, told not to wear skirts and to change whatever I could. I would never blame fashion for my problems but I cannot say that nothing needs to change. I’m passionate about modelling and by working together it can be used to promote a positive body image.”

A key part of ASOS’ corporate corporate responsibility framework ‘Fashion with Integrity’ is to promote more responsible and healthy body images.  Sophie Glover, Head of Technical Services at the online retailer, said: “As ASOS grows internationally we’re becoming aware that the body shapes and sizes of our customers are more diverse. We continually review and adapt our ranges to make sure we’re meeting the needs of our customers. I’m looking forward to talking about the feedback, research and technology that lies behind size and fit and how ASOS looks to ensure we make the fashion the customer, not the other way round.”

Susan Ringwood, Beat Chief Executive said the national charity was delighted to be hosting the event with ASOS to discuss such an important issue.

“Eating disorders are complex illnesses, with no single cause, but body image and self esteem are definitely part of the mix for most people affected. Body image is a key part of our sense of identity and not a trivial matter or one of personal vanity. We’re really keen to raise this debate among people who know how the creative industries work, know the constraints and realities as well as see the possibilities for change. We want the fashion industry to show bodies that are beautiful, aspirational, diverse and real all at once.”

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