Enterprise Nation’s ‘2013 Small Business Predictions’
Based on spotting gaps in the market or turning a passion into profit, witness the rise of the niche business. At the StartUp Saturday workshops I’ve delivered throughout the year, I’ve seen people starting up as laughter yoga teachers, artisan bakers, app developers, party planners and milliners. They were all clear on the customers to whom their product or service would appeal. Focus on a niche and it will ensure you stay nimble – as you test, innovate, and explore new ways to serve and meet your market.