World Reflexology Week prep package to keep you on your toes

World Reflexology Week is nearly upon us! Are you ready? We are!

reflexology forms and brochures

In addition to the marketing materials available for members, our shop now offers a reflexology bundle! It has everything you need to prepare for the events, offers, and other promotions you may be running.

Be sure to get yours now!

Keep an eye out for your retail email, coming out today, for more details. Not a member? Join now to get offers like this and so much more!

Are your plans afoot for World Reflexology Week yet?

World Reflexology Week, which runs from 18-24 September, is a wonderful opportunity to show potential clients and employers the many benefits this complementary therapy has to offer.

world-reflexology-week-2017 social media updated

To help spread the word, FHT members can:

  • Download the FHT’s free promotional leaflet/poster, to print and distribute in your local area and a cover/banner image for use on your social media profiles*
  • Contact your regular clients and local businesses, offering a discount of your choice on all reflexology treatments booked, or being carried out, during World Reflexology Week
  • Contact your local newspaper or radio station, or send them a press release, telling them what you are doing for World Reflexology Week – remember to insert your special Accredited Register mark
  • Get together with other FHT members from your Local Support Group to organise an event where taster treatments are available. You might want to consider donating all or a portion of the proceeds raised to a local charity or other worthy cause – it is likely whoever you are supporting will help to promote the event in return, which means more people to treat!

Simply log in to the Members area to access your resources or click here

Please be sure to send in a post-event write-up and pictures of your event to the FHT, so that we can give you a mention in International Therapist and on our website! Please email dralls@fht.org.uk, writing World Reflexology Week in the subject box. Please ensure that the pictures you take are high-resolution, in case we would like to include these in the journal.

Happy World Reflexology Week!

*You must be an FHT Member and hold a Level 3 qualification in reflexology to download the FHT’s World Reflexology Week promotional posters, banners and other support material

Volvo is rolling out relaxation

Volvo is looking for yoga and meditation practitioners, across the UK, for a wonderful paid opportunity to engage with the community. Their Escape the City In Your City initiative will see therapists giving treatments to the public to promote wellbeing and stress relief.

City

The pop up will be travelling around the country offering complimentary activities (massage, meditation, yoga) throughout the day, as well as coffee. These sessions will be pre-booked apart from the massage. Dates and locations are as follows:

  • Milton Keynes 4–6 August
  • Birmingham 4–6 August
  • Bristol 11–13 August
  • Norwich 18–20 August
  • London 25–27 August

Payment is available for your time, either per day or per session. Each yoga session will be provided with mats, water and towels and each meditation session will have meditation chairs.

If this sounds like your cup of tea, please contact:

Marina Lunn
marina.lunn@tro.com 

0208 2327240
+44 7766056514

Sports therapist Nicholas Flanagan reveals why he chose a career in care

Following the release of the FHT’s second ‘My therapist helps me…’ case study, we have caught up with sports therapist Nicholas Flanagan who revealed why he chose a career in care.

 

 

 

 

 

 

 

 

 

Why did you decide to train as a sports therapist?

‘I started my journey on a complementary health therapy course which introduced me to massage and many other types of therapy. When the course ended, I found myself wanting more – I had developed a thirst for learning. I went on to complete a BSc (Hons) Sports Therapy degree and have recently embarked on a master’s degree in Physiotherapy at Teesside University.’

What do you enjoy most about your role?

‘I really enjoy working with people who have developed seemingly unwarranted aches and pains, whether that is due to poor posture as a result of working at a desk or from not having a correctly balanced gym programme. Being able to assess the root of these issues allows me to help people to understand the cause of their problems and therefore provide them with treatment or tools to help correct these. The best feeling is when people return to the practice with a feeling of self improvement and greater understanding of their body.’

What are the most common problems you help your clients address?

‘I see a lot of people dealing with low back pain, and back, neck and shoulder issues due to poor posture as well as a variety of sport related injuries. They all have one thing in common; regardless of how the problems occur, people want to improve their function and reduce pain.’

What has been your greatest achievement while working as a sports therapist?

‘I couldn’t define one moment but rather a general feeling. When you are in a position to help people improve their function, you gain an insight into how significantly these problems can affect people’s lives, and that can be tough – people can be really down and feel hopeless. However, with some encouragement and therapy, I often see people return to the practice with a positive attitude and feeling like they can make a difference in their lives. That gives me joy; it makes me proud to have been an influence in that transition.’

What did winning the 2016 FHT Sports Therapist of the Year award mean to you?

‘”Wow!” first of all, considering the competition of Adrian and Nicholas, I didn’t think I stood a chance against such strong calibre, high achieving therapists.

‘For me it was a real validation of the work that I do, not only in practice but also as a volunteer. To be recognised as somebody that makes a difference has always motivated me; it inspires me to keep learning and developing and to continue thinking outside the box. It has already afforded me so many new experiences, and this is only the beginning.’

Tell us about your part in the FHT’s ‘My therapist helps me…’ campaign.

‘I had an inordinate amount of fun taking part, especially being given the opportunity to go on this journey with my wonderful client, Kevin. Kevin is a real inspiration and such a go-getter; he is determined not to let life get in the way of his ambitions. Being able to help him manage his body was good enough for me, but to see him push forward and keep coaching the rugby team was the icing on the cake. I also have to mention the hard work that the FHT does to make the campaign flow seamlessly; it puts me at ease knowing that there are such competent and dedicated professionals working to best represent me and fellow therapy professionals.’

What inspired you to take part in the 2017 FHT Training Congress and what should guests expect from your seminar?

‘Truthfully, I jumped at this opportunity. In the past I have lectured to new learners but never to peers. I am always seeking a new challenge as I believe working outside your comfort zone is essential for both personal and professional growth.

‘This seminar on age and exercise is going to be a lot of fun and will get your heart beating. I have some relevant and informative research to highlight, and will be presenting a collection of recommendations for practice, received from very well recognised practitioners. There is also a nice surprise in store for you – I am all about experiential learning and so I ask you to bring an open mind, a positive attitude and comfortable footwear!’

What’s next for Nick?

‘I have just begun studying a master’s degree in Physiotherapy which will be my main focus over the next two years. I also work at The Westoe Practice in South Shields; we are a multidisciplinary center for health and well-being. I am part of an amazing team of people who are passionate about helping people improve their quality of life through various physical, psychological and spiritual modalities. I hope to offer the highest quality of service to those in need and continue to develop my craft by learning from my clients and peers.’

 

 

Nicholas Flanagan will be hosting the “Age and Exercise” seminar at 10:30 on Sunday 21 May at the 2017 FHT Training Congress.

Book here

 

 

 

 

 

You can find out more about Nick and Kevin’s case study here

Guest blogger Lisa Barber’s tips on making your therapy business sound different

In this week’s blog post, Marketing Teacher and Business Mentor Lisa Barber at Roots and Wings, is helping you make your therapy business sound different. 

 

 

 

 

 

 

 

It seems like everybody is a therapist these days.”

No matter how confident, ambitious or experienced you are, when you start out as a therapist and take time to get to know ‘the competition’, it’s inevitable that you’re going to have this thought at some stage. Take a closer look, and it can feel like everyone is saying and selling the exact same things as you, can’t it? Self-doubt and insecurity quickly follow as you wonder How on earth am I going to stand out? Why would clients book with me when there are all these other therapists to choose from? Can you relate?

When you’re looking to grow a business and build your client base, knowing how to get your unique approach across is a challenge for anyone. We’ve all been there, and if you don’t want to sound like all the other therapists in town, learning how to set yourself apart becomes vital.

How to find the right words to describe your therapy business.

If you’re struggling to find a way to sound unique, think about which group of people you’re taking a stand for and how you can help them. Let’s look at an example, so imagine your ideal client is a busy mum and that you offer bodywork. Instead of reaching for your go-to words like ‘relaxing’, ‘rejuvenating’ or ‘therapeutic’, ask yourself what her idea of ‘relaxing’ looks like.

For starters, she’s probably craving some ‘me time’. Yes, she loves her children. But what she wouldn’t do for some time out from school runs and phonics, from pampers and CBeebies and from Lego and laundry. Make a list of all the daily stresses she’s looking to get massaged away. Maybe she’s exhausted by the incessant ‘Mummy! Mummy!’ cries. Perhaps she’s broken by the lack of sleep and the 5am starts. Maybe she’s tired of never having a moment alone.  And now you can start to put these realities for your client to good use.

Instead of a picture of a lady lying on a massage table with the caption Come In And Relax, you could replace it with a headline like The Ultimate Child-Free Zone. Instead of Let Go of Your Stress, how about 60 Minutes Of No One Saying “Mummy!” or Where Late For School Stress Melts Away.  Rather than Find Your True Authentic Self, let’s try Stepped on a Lego Brick? I’ll fix you.

Once you get clear about the frustrations and yearnings of your perfect clients, it’s far easier to talk about how you can help them in a way that’s relatable and approachable. You can use phrases that are relevant to their everyday lives. And relevance is the first rule in marketing. When your headline and words speak directly to someone’s situation, you will have their attention. You’ll stand out in a way that makes your ideal clients say, Thank goodness you exist! Now let me grab my diary. So just how soon can you fit me in?

lisa-barber-roots-and-wings

 

 

 

 

 

 

 

 

About Lisa Barber

Lisa Barber is the creator of ‘How To Market Your Holistic Practicewww.rootsandwings.biz/fht

Which helps sales-phobic therapists to attract clients who’ll pay their prices. If you’re feeling in the dark about how to promote your business without being salesy, visit Lisa’s website for no-cost strategies that work.

www.rootsandwings.biz

Surviving tough times

Surviving tough times

Paul HitchensPaul Hitchens, Creative Director of Verve Brand Consultancy and contributor to International Therapist, offers some top tips to FHT members on how to build a brand during tough times…

In tough times and at the onset of economic recession, the first impulse for many businesses is to cap spending. Despite the advice of seasoned businessmen to market your way out of a recession, marketing budgets are usually the first to go. It may seem counter intuitive, but a recession can prove to be the best time to build a brand and there are prime examples of household brands that began that way: General Electric (1890), Walt Disney (1923), Burger King (1953) and Microsoft (1975).

The founder of Virgin, Sir Richard Branson, believes that when the going gets tough the tough get going. He told The Times (London); ‘Fortunes are made out of recessions. A lot of entrepreneurs get going in the economic depths because the barriers to entry are lower’. The entrepreneur who got into business at the age of 15 added ‘I’ve seen four recessions, so I’m quite used to weathering these storms’.

A recession can be the perfect business school for an entrepreneur launching a new business brand. The lessons that will be learnt from launching a brand in a recession include:

Resourcefulness – When funds are scarce, you need to think carefully and focus on what is essential.

Judgement – When the stakes are high, it’s paramount that the need for any new product or service is
carefully evaluated.

Commitment – Start-up businesses depend on people who are committed to a shared vision and thrive under pressure.

Timing – A business that starts in a recession will be in pole position when the market improves.

Tenacity – When the going gets tough … the tough get going. A recession can reveal winning qualities.

BRAND SURVIVAL IN A RECESSION

What are the winning qualities for surviving a recession? How do you emerge with your brand in good health? What are the strategies used by some of the hardiest brands in times of recession:

1. Think differently
Doing things differently can create rewarding and memorable experiences. Branding makes it clear to the consumer why a product is better than any other on offer. Celebrate the difference that makes you stand apart from your market competitors. Clarity and focus – be clear about what makes you special and what it means to your customers.

2. Back a champion
The founder or owner must be ready at all times to promote the brand in any situation and set an excellent example to employees and key stakeholders. A confident and strong brand champion inspires team morale and improves investor relations.

3. Appoint ambassadors
Each member of staff in an organisation is a Brand Ambassador, and it’s important they understand the part they play in building its success. The experience they provide to clients is the realisation of the brand. Invest in people – a positive spirit of fellowship and common purpose among employees is essential in communicating brand confidence. Positive employees make positive customers.

4. Make the world a better place
Every organisation, product or service must have a ‘reason for being’ – so identify what your brand does and the benefit it provides, making sure it’s clear and easy to understand. Is your brand relevant to current market conditions? Are you offering value, convenience or well-being? In a recession, consumers and businesses will take great care in how they invest their money.

5. Look to the future
Every organisation must innovate to survive, and can’t afford to stagnate by expecting their customers to keep buying the same products. Sometimes we simply can’t imagine what we want until we see it. Create demand – giving people what they didn’t know they needed but cannot imagine ever having lived without. New products, services and brands can stimulate demand and get people spending.

6. Be clear about what you believe in
A brand’s values are what it stands for and what it believes in; they’re the guidelines that form the organisation’s moral compass. If you hire expensive celebrities or famous talent to champion your brand, you must be careful to monitor their behaviour so that it doesn’t compromise your brand’s values.

7. It’s not what you say, but what you do that counts
Consumers can see past glitzy marketing campaigns and seductive advertising. As the old adage goes, the proof of the pudding is in the eating and actions will always speak louder than words.

8. Offer great value
Great value for money doesn’t just mean offering the cheapest price. A brand can offer value above and beyond the price label, by granting the customer the satisfaction of owning a leading brand. Every organisation can focus on its quality and service levels to offer a higher level of care and durability. A recession affects consumer confidence. A proven track record will pay dividends. New enterprises will need to work hard for credibility. Do what you say and be consistent – loyalty is born of trust.

9. Get to the front of the queue
In a crowded marketplace, it’s difficult to stand out if you’re the seventh best-selling brand. The opportunity is to identify the attributes that differentiate your product and promote your brand as the leader in that category. Positioning places the brand in the front of the queue for the consumer’s attention. A recession can clear out a lot of the market competition and leave the strongest and leanest brands in pole position for success.

10. Community service
By recognising the groups which interact with a brand, you build up a picture of an interdependent community, which includes employees, suppliers, investors, banks, government and customers. This community is never passive, it’s an interactive entity with an interest in the brand. The interest these groups have in the brand extends beyond the ‘buyer-seller’ relationship. The success of Social Media has created a platform for valuable consumer interaction. Brands that listen to their audiences and engage with them develop deeper emotional bonds of loyalty.

Paul Hitchens is the creative director of Verve Brand Consultancy and the co-author of ‘Successful brand management in a week’, the new guide to branding, published by Hodder Education.

Join Paul for a one-day brand workshop in London or Manchester this December:

SUCCESSFUL BRAND MANAGEMENT IN A DAY

BOOK HERE 11th December 2014 London
BOOK HERE 12th December 2014 Manchester

A special one-day workshop presented by the author, Paul Hitchens. This fast paced workshop will follow the book with interactive exercises and real world examples. Each delegate will receive a complimentary copy of ‘Successful Brand Management – In A Week’.

© Verve Interactive Ltd 2014