Telegraph Media Group (TMG) and Manning Gottlieb OMD have partnered with Age UK, to promote their ‘Spread the Warmth’ Campaign.
Today, The Telegraph Magazine includes a special cover wrap with thermal ink.
The wrap will lead with a photo featuring Lynda Bellingham, a celebrity ambassador for Age UK, in a dull and grey living room. The thermal ink will enable the reader to Telegraph to run thermal cover wrap change the grey colour to a warm orange colour, when their hand is placed on any of the items in the room. This will act as a visual explanation about what readers’ donations may be spent on and how their money could help keep people in later life warm this winter.