Volunteer therapists needed for Holistic Health Show’s Chill Out Zone

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The Holistic Health Show is currently seeking FHT members who would be happy to volunteer for its Chill Out Zone at this year’s event. Volunteers would donate their time and raise funds for charity.

The Chill Out Zone takes place every year as part of Holistic Health, an exhibition open to qualified complementary therapists, clinic and salon owners and final year students.

Visitors to the Chill Out Zone pay a nominal fee for a taster session of a complementary therapy, and all proceeds raised go towards the show’s nominated charities, Making Space and the Healing Hands Network.

Taking part

The Chill Out Zone runs from approximately 10am to 5pm on Sunday 20 May and Monday 21 May, at the NEC Birmingham.

Therapists are asked to volunteer for a minimum of one of the two days and can choose what therapies they offer (however they will need to hold a recognised professional qualification in the therapy, as well as adequate public liability insurance).

Equipment

Volunteer therapists are asked to bring their own equipment where possible; however through sponsorship towels, couch rolls, chairs and small tables can be provided. On application, volunteers are asked to specify if any of these items or plug sockets are needed.

Therapists also usually find it useful to bring their own watches/timers, as there are not always clocks in the exhibition hall to time treatment sessions.

Timetables

Timetables will be drawn up prior to the event, with an hour allocated for lunch and staggered short breaks between treatments.

As in previous years, treatments will be charged at £10 per 20-minute session and £20 per 40-minute session. Please note that treatments are designed as ‘taster sessions’ of therapies, rather than full treatments, but adequate client consultations should still be given.

On the day, the team will deal with all bookings and take the money on a deposit basis to ensure the charity doesn’t lose out if someone doesn’t make it to their treatment.

Refreshments

Sandwiches and bottled water will be provided.

Beneficiaries

Making Space is a national charity and leading provider of adult health and social care services. The charity provides Person-centred services and accommodation support to adults of all ages, with a diverse range of needs, including:

  • Mental health conditions
  • Learning disabilities
  • Dementia
  • Older people with age-related concerns

makingspace.co.uk

Healing Hands Network is a small UK based self-funding charity made up of complementary therapists who offer help to those affected by war and its aftermath. They operate both in the UK and overseas.

Overseas HHN work in Sarajevo, Bosnia and Herzegovina began in 1996 offering humanitarian aid to those suffering from the effects of the war. Therapists have the opportunity to travel to Sarajevo for two weeks to offer their therapies, between April and October each year.

healinghandsnetwork.org.uk

Registration

To volunteer for the Chill Out Zone, members are asked to fill in the following registration form  and send it to lucy@BeautyServe.net or by post to Lucy Self, The Chill Out Zone, Guild Press, Macmillan Building, Parcel Terrace, Derby, DE1 1LY

 

 

 

 

 

How to attract your ideal clients – by discovering your unique brilliance and authentic brand

Guest blogger and 2018 FHT Training Congress speaker, Emma Hague, discusses how to attract your ideal clients using archetypes.

Emma Hague

Have you ever got talking to someone new and felt like you’ve known them for years?

Ever noticed how you naturally resonate with the characters from certain books, films or songs? As though their story is one you’ve somehow lived yourself?

The same is true for your brand. Branding isn’t just about having a fancy logo to spark recognition – and the reality is most of us won’t live long enough to establish a brand like the Nike ‘swoosh’ or McDonald’s ‘golden arches’.

True branding for the small business owner is the emotional appeal you create – whether that’s with a logo, the way you speak or your physical presence.

As people who ARE our business, we naturally put across certain traits, values and language when we speak to our clients (and potential clients) – even if we don’t mean to!

And so it’s essential that you understand what you want your brand to be, what it stands for and how to get that across properly to people.

Ever feel like you’re not attracting your ideal clients? And wondered why?

Have a look at some of your competitors’ websites – I’ll bet you’ll find many are created from some kind of template and they can have a fairly standard, corporate feel to them.

Everything looks the same – same services, same stock photos, same fonts… it can be very difficult to work out the kind of people you’re dealing with and thus, many people who try to market purely online find it difficult to get the results they really want.

Doing good work and being honest and reliable are worthy characteristics. But let’s be realistic, it’s charisma and personality that make a person and their business succeed.

Which is why when I work with clients on creating their authentic signature brand, I include the amazing power of archetypes.

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So what is an archetype?

Archetypes are well-established character types that exist in each one of us and permeate the essence of who we are.

Archetypes define our personality and our values and when you reflect your own archetype in your personal branding, your ideal clients are drawn to you.

Your audience can connect with who you are rather than just what you do (which may be the same as thousands of other business owners).

There are dozens of different archetypes and they’re often used in therapy and healing. I focus on just 12 in branding a business like yours.

What’s important to know is that each archetype: Alchemist, Maverick, Humanitarian, Artist, Nurturer, Jester, Romantic, Innocent, Hero, Ruler, Explorer and Teacher has it’s own meaning, personality, values, strengths, likes and dislikes and sense of mission.

What this means for you is that when you brand your business with the stunningly accurate power of archetypes, you immediately make your marketing easier and incredibly exciting because you’ll (finally!) clearly communicate who you are and what you’re all about to your audience.

Branding With Archetypes dives deep into the heart and soul of who you are. We see this shining through in highly successful people who’ve turned who they are into a brand they love.

Here are three examples to show you exactly what I mean:

Example 1: Angelina Jolie

Can you guess which archetype Angelina is? Well, in her early twenties Angelina was known for being a Rebel and she is still a voice for challenging authority (through the Jolie-Pitt Foundation she fights against global issues of injustice such as immigration, sexual violence and rape).

However, she channels most of her energy now through her true archetype of Humanitarian and is passionate about helping those less fortunate than herself. She is a special envoy for the United Nations and is noted for her extensive work in poorer countries of the world.

Example 2: Oprah Winfrey

What is Oprah’s speciality? Transformation! Oprah takes the raw material of life and turns it into something amazing through her charitable work and makeovers.

Her archetype is the Alchemist – the archetype of change and transformation.

Her message is clear and consistent: with enough determination ANYONE can live their best life.

Example 3: Me! Emma Hague

As a Ruler archetype (with some influence of the Hero) I am passionate about taking control of my own future and creating a prosperous and successful family and community.

I strongly believe that we are in control of (and responsible for) how our lives turn out and in helping others achieve the results they desire.

Which is why in the ‘Identifying your unique brilliance and authentic brand’ session I’ll be hosting at the FHT Training Congress in May, we’ll focus on how your brand is your personal archetype expressed through your business.

It’s personality that separates the ordinary from the extraordinary. Archetypes give you a highly creative yet easily structured way to create a brand rich with emotion and personality – one that’s authentic and unique to YOU.

Emma will be giving two talks at the 2018 FHT Training Congress at the Holistic Health Show:

Charge what you’re worth and get it
Room 3, Sunday 20 May, 12pm – 1pm

Do you often feel unsure about what you should be charging? Do you feel like you can’t charge what you want to, because you’ll lose clients or you’d feel guilty charging more? Learn the secrets to understanding your own value and pricing with confidence, so you can finally charge what you’re worth… and get it!

Identifying your unique brilliance and authentic brand
Room 3, Monday 21 May, 10.30 – 11.30am

In this fun and inspirational session, you will discover your ‘brand archetype’, which unlocks the powerful, instantly recognisable presence within you that is a client-attraction and opportunity magnet. Capture your spirit, personality and passion into an authentic brand that you can use in all of your marketing.

 

Book your FHT Training Congress tickets

Remember to also register for free entry to the Holistic Health Show

FHT 2018 Training Congress at Holistic Health

FHT Training Congress Speaker Highlight: Lotte Mikkelsen

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Lotte Mikkelsen is a laughter ambassador and laughter yoga master trainer, as well as being a laughter therapist trainer and gibberish trainer. She is your everyday laughter queen.

In 2017, Lotte celebrated a decade of delivering Certified Laughter Yoga Leader Training in the UK with passion, compassion and empathy, always with her students in mind.

After founding UnitedMind in 2002, the laughter yoga journey has been exciting and life-changing in many ways. Working with organisations in the private and public sectors falls naturally with her background of almost 20 years in technology companies prior to starting her full-time laughter venture.

Where to find Lotte at the FHT Training Congress:

Laughter yoga
Room 1, Monday 21 May, 12pm – 1pm

Enjoy an hour of laughter yoga where you will be actively moving around and connecting with people, experiencing the benefits of extending your laughter from a few seconds to a real workout. The workshop gives you an insight into how you can choose laughter in your life, everyday.

Look out for an article by Lotte on laughter yoga in the next issue of International Therapist.

Book your FHT Training Congress tickets here

Remember to also register for free entry to the Holistic Health Show on their website here.

FHT 2018 Training Congress at Holistic Health

FHT Training Congress Speaker Highlight: Jane Duncan Rogers

Jane Duncan Rogers cropped.pngJane Duncan Rogers, award-winning coach and counsellor, founded Before I Go Solutions, a social enterprise that arose directly from her memoir, Gifted By Grief: A True Story of Cancer, Loss and Rebirth. She speaks internationally about the benefits of preparing well for a good end of life, and supports people to make full end of life plans through the products and programmes provided by Before I Go Solutions.

She is also teaching an FHT Hosted course, which you can book here.

Where to find Jane at the 2018 FHT Training Congress:

Five pointers to being with your terminally ill clients
Room 3, Monday 21 May, 2pm – 3pm

When facing end of life, how others behave around you is crucial, especially your therapist. In this talk, Jane introduces you to five essential things to consider with your client, in order to best support them, and facilitate as good an end of life as possible.

Book your FHT Training Congress tickets here

Remember to also register for free entry to the Holistic Health Show on their website here.

FHT 2018 Training Congress at Holistic Health

FHT Training Congress Speaker Highlight: Emma Hague

Emma Hague cropped.png

Emma Hague is a Certified Money Breakthrough Coach, Chartered Management Accountant and entrepreneur who helps women in accounting get that first ‘breakthrough’ in their home-based business so they can find the confidence they need to build a business they love – and get past that place of ‘never having any money’ no matter how hard they seem to try.

Emma has helped scores of business women (and men!) during her time as a self-employed accountant and business coach – from Architects to Ecological Surveyers, Fish & Chip Shops to Landlords, Scientists to Sushi Bars and Tilers to Web Designers!

Where to find Emma at the 2018 FHT Training Congress:

Charge what you’re worth and get it
Room 3, 
Sunday 20 May, 12.00pm – 1.00pm

Do you often feel unsure about what you should be charging? Do you feel like you can’t charge what you want to, because you’ll lose clients or you’d feel guilty charging more? Learn the secrets to understanding your own value and pricing with confidence, so you can finally charge what you’re worth… and get it!

Identify your unique brilliance and authentic brand
Room 3, Monday 21 May, 10.30am – 11.30am

In this fun and inspirational session, you will discover your ‘brand archetype’, which unlocks the powerful, instantly recognisable presence within you that is a client-attraction and opportunitiy magnet. Capture your spirit, personality and passion into an authentic brand that you can use in all of your marketing.

Book your FHT Training Congress tickets here

Remember to also register for free entry to the Holistic Health Show on their website here.

FHT 2018 Training Congress at Holistic Health

FHT Training Congress Speaker Highlight: Jane Johnson

Jane Johnson cropped

Jane Johnson is a physiotherapist with a passion for helping therapists to gain confidence in hands-on techniques. A massage and sports massage therapist for many years, she appreciates the value of touch and thrives on sharing the many tips she has picked up over the years. Jane is author of six books for therapists: Soft Tissue Release, Therapeutic Stretching, Deep Tissue Massage, Postural Assessment, Postural Correction and The Big Back Book; Tips and Tricks for Therapists. You can contact Jane on her Facebook page, The Friendly Physio.

In 2015, Jane wrote a two-part feature for International Therapist magazine, which provides an in-depth discussion on therapeutic stretching. This feature serves as an excellent primer for Jane’s session at our Training Congress, and you can read both parts here and here.

Jane is also teaching FHT Hosted courses, which you can book here and here.

Where to find Jane at the FHT Training Congress:

Stretching your clients
Room 2, Monday 21 May, 10.30am – 11.30am

Would you like to incorporate stretches into your massage routine? This seminar includes practical elements to show you how you can utilise and deliver couch-based and seat-based passive stretches. It also provides you with information on how to adapt your stretches to suit various clients’ levels of flexibility and contraindications.

Book your FHT Training Congress tickets here

Remember to also register for free entry to the Holistic Health Show on their website here.

FHT 2018 Training Congress at Holistic Health

Stroke Association seeking volunteer therapists for the London Marathon

Running event shutterstock_104205359

The FHT is thrilled to once again be working with the Stroke Association to provide therapeutic massage to those raising money for the charity at this year’s London Marathon.

The Stroke Association require volunteer therapists on Sunday 22 April 2018, from 12pm-6pm (breaks will be given) at Champagne Charlies, 17, The Arches, Villiers St, London WC2N 6NG. Travel expenses will be covered up to the value of £10 and refreshments (drinks and lunch) will be provided throughout the day.

Volunteers can either give runners a massage while laying down (please bring a portable couch) or provide seated leg massage. Hand sanitisers and towels can be provided on request.

Members must hold a Level 3 or above qualification in body massage, sports massage or sports therapy, accepted by the FHT for membership and insurance purposes. The Stroke Association will require a copy of your public liability insurance and proof of qualification.

If you would like to give your time and help out those raising money for a great cause, please contact Emma at Emma.Evans@stroke.org.uk or T. 020 7940 1357. Please provide your FHT membership number and full name when getting in touch.

If you do get involved please let the FHT know at dralls@fht.org.uk – so we can celebrate your involvement in International Therapist and online.

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