Cultural factors and sport performance

Have you ever considered the impact of your client’s race or ethnicity, gender, social class or religion not only upon their personality and choice of sport, but also level of aspiration and success, competitive mindset and ability to deal with physical set-backs? Author Ron Wood, PhD, explains how understanding a client’s socio-cultural background can help you to tailor a training, performance or rehabilitation plan to their individual needs, for the best results. 

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