Fake tan most popular in the North East of England

New research from the UK’s largest money saving brand suggests that the North East of England is the fake tan capital of the UK when it comes to the popularity of fake tan related discount searches.

According to site data from the UK’s most used money saving brand, the North East of England is the fake tan capital when it comes to the number of searches for discounts related to developing a ‘faux beach look’.

The data was compiled by www.vouchercloud.com as part of ongoing research into lifestyle trends and their effect on household budgets, following a 243% rise in fake tanning related searches this year so far based on the same time frame in 2013.

The information was put together by looking at the most popular tanning related search terms over the past three months and the geographical spread based on the user’s location. The most popular search terms associated with fake tanning were as follows, with the figure indicating their percentage rise when compared to last year:

1. Fake tan – 212%
2. St Tropez – 193%
3. Bronzer – 177%
4. Spray tan – 166%
5. Sunbeds – 161%

When these results were broken down into geographical areas, looking at the proportion of fake tan related searches in different regions throughout the UK, the order was revealed as follows:

1. North East – 21.3% (of all fake tan related searches on vouchercloud.com in the last three months were from this region)

2. North West – 16.1%
3. East of England – 12.7%
4. Scotland – 10.4%
5. Wales – 7.1%
6. London – 6.6%
7. West Midlands – 6.3%
8. Yorkshire and Humber – 5.9%
9. South East – 5.3%
10. South West – 4.3%
11. East Midlands – 4.0%

Image: iStockphoto