Social media

Warren Knight, social media and digital commerce expert, provides an introduction to social media for the therapist.

By using social networks in the most resourceful way, a therapist can harness social media to build connections, promote their therapy services, target marketing to a captive audience with an active interest, and instil trust in clients.

Social media acts as a channel of communication that bridges the gap between the impersonal online experience and personal interaction. In this article, I will look at some of the main social networking sites therapists can use, offer advice on appropriate and effective social media usage, and some tips on driving visitors to your website through social media.

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