Use of colour in branding

Julia Hitchens and Paul Hitchens, authors of Create the Perfect Brand, provide an introduction to colour for your brand.

Nature is filled with colour but it is only relatively recently that we have been able to mass reproduce a spectrum of colours through print, inks and dyes. Some colours are linked to prestige because they were originally difficult or expensive to reproduce and only the wealthy or ruling elite could afford them. So how do you choose a colour for success? One thing is for certain, be careful about turning to the world of fashion. Choosing a colour because it is the latest trend may date your business quickly.

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