British women criticise quality of celebrity branded beauty products 

In light of the latest news surrounding the release of the new One Direction makeup range with MUA Cosmetics, a money saving website in the UK has conducted a survey to see whether or not British females would be more interested in purchasing celebrity beauty ranges or if they believed that normal beauty products were of a better quality.

New research from a money saving website in the UK has discovered that, despite their popularity, 52% of young women in the UK believe that celebrity branded beauty products and ranges are not good value for money, but the majority still admitted that they had purchased products from these ranges. 

The study, conducted by www.VoucherCodesPro.co.uk, surveyed 2,003 British women from across the country, all of whom had a vested interest in beauty products. Respondents were initially asked whether or not they had purchased celebrity beauty ranges in the past, including make-up ranges and perfumes, to which the majority, 53%, said they had. 

When asked whether or not they enjoyed using these beauty products, 63% said they did, while 26% said it ‘depended’ on the celebrity associated with the product. When asked to stipulate how much they had spent on celebrity branded beauty products in the past, in total, the average answer amongst those who had was ‘£53.00’. 

Furthermore, when asked whether or not they felt that celebrity branded beauty ranges or products were good value for money, only 17% said that they were. 31% were unsure. 

Of the 52% of respondents who claimed that celebrity beauty ranges were not good value for money, 34% said it was because these ranges were ‘poor quality’, whilst 29% admitted that these ranges had ‘too much hype and were disappointing’. 17% claimed they were too expensive.

According to the research, 87% of respondents admitted they would prefer to purchase products that were associated with a celebrity they liked. Furthermore, 48% admitted that they would be less interested in purchasing beauty items if they were associated with a celebrity that they did not like. 21% of respondents claimed that they would purchase an item if they liked the product, regardless of the celebrity linked to it.

George Charles of VoucherCodesPro.co.uk had the following to say about the findings:

“Every week, there seems to be a new beauty range from a new celebrity. With the news of a new beauty range from pop group One Direction, we were interested in discovering whether or not celebrities play a part in shoppers’ purchasing decisions. It came as of a bit of a shock when we received the results, where many women claimed that they found these beauty products of lesser quality than normal beauty ranges, but some still continued to purchase them.”

He continued:

“At the end of the day, if you want to purchase the latest beauty products, make sure you do so because you know that you will use them and enjoy them. Purchasing items simply because they are celebrity branded is  a sure fire way to waste money. Don’t be afraid to look for store’s own brand ranges, which are often of matching quality to top brands and cost a lot less.”

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