Estee Lauder is launching its second Mad Men-inspired make-up collection today, 4th March, 2013.

The critically-acclaimed American TV drama is now in its sixth season and is still one of the most talked about and influential among the ever-popular genre of period dramas. Mad Men’s female characters Joan, Peggy, Betty and Megan have become style icons in every sense of the term, inspiring  a number of fashion collections – from high-end to high street – over the last few years and bringing Sixties hairstyles back in fashion. Now the ladies have become beauty icons as well, inspiring a second make-up collection from top beauty brand, Estee Lauder.

The spring 2013 collection features soft nudes and pretty pinks; See Thru Blush in Light Show, Rich Lipstick in Pinkadelic, Nail Lacquer in Pink Paisley.