Startups looks at the four golden rules to naming your new business. From choosing a name that successfully represents your services, to checking Companies House and available domain names.

What’s in a name? When it comes to your business, everything. Once it just went on a letterhead, business card and on a name plaque outside your business – end of story. Now the name you choose when you start up is your shop window to customers around the world which will determine the extent to which you can be found online and build your name online.

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