International Therapist Issue 124 (Spring 2018)

The Spring issue of International Therapist is on its way to members…

IT Spring 18 1 Front cover

This issue includes:

  • Researching reflexology for pregnancy and labour, by Dr Julie McCullough, MFHT;
  • Bite-size business advice from FHT’s Governing Council;
  • Case studies on challenging skin, by Cristina Coelho, MFHT;
  • Treating leg length discrepancies with myofascial release, by Ruth Duncan;
  • Mindfulness and therapist health and wellbeing, by Seán Collins
  • A look at the benefits of entering industry awards and some top tips;
  • Results of the 2018 FHT member Survey;
  • The benefits of laughter for good health and wellbeing, by Lotte Mikkelsen;
  • An introduction to snapping hip syndrome and techniques to help, by Dawn Morse.

Plus an essential oil profile on German chamomile; the latest FHT local support group news; an insight into an Everest trek, by FHT Vice President Maria Mason; everything you need to know about the 2018 FHT Training Congress and Holistic Health Show; the latest research; medical A-Z; a day in the life of Ingvild Skodvin Prestegård, a holistic therapist and yoga teacher, and lots more…

Don’t miss the opportunity to win a Highland Wax range of massage oils, worth more than £78 and a £20 Amazon gift card and Zone Facelift – Face and Spirit Lifting Elixir (30ml), in FHT spiral no. 26.

Landing from Thursday 26 April. You can also login to read this issue (from Thursday 26 April) and past issues online at fht.org.uk/membersarea

Volunteer therapists needed for Holistic Health Show’s Chill Out Zone

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The Holistic Health Show is currently seeking FHT members who would be happy to volunteer for its Chill Out Zone at this year’s event. Volunteers would donate their time and raise funds for charity.

The Chill Out Zone takes place every year as part of Holistic Health, an exhibition open to qualified complementary therapists, clinic and salon owners and final year students.

Visitors to the Chill Out Zone pay a nominal fee for a taster session of a complementary therapy, and all proceeds raised go towards the show’s nominated charities, Making Space and the Healing Hands Network.

Taking part

The Chill Out Zone runs from approximately 10am to 5pm on Sunday 20 May and Monday 21 May, at the NEC Birmingham.

Therapists are asked to volunteer for a minimum of one of the two days and can choose what therapies they offer (however they will need to hold a recognised professional qualification in the therapy, as well as adequate public liability insurance).

Equipment

Volunteer therapists are asked to bring their own equipment where possible; however through sponsorship towels, couch rolls, chairs and small tables can be provided. On application, volunteers are asked to specify if any of these items or plug sockets are needed.

Therapists also usually find it useful to bring their own watches/timers, as there are not always clocks in the exhibition hall to time treatment sessions.

Timetables

Timetables will be drawn up prior to the event, with an hour allocated for lunch and staggered short breaks between treatments.

As in previous years, treatments will be charged at £10 per 20-minute session and £20 per 40-minute session. Please note that treatments are designed as ‘taster sessions’ of therapies, rather than full treatments, but adequate client consultations should still be given.

On the day, the team will deal with all bookings and take the money on a deposit basis to ensure the charity doesn’t lose out if someone doesn’t make it to their treatment.

Refreshments

Sandwiches and bottled water will be provided.

Beneficiaries

Making Space is a national charity and leading provider of adult health and social care services. The charity provides Person-centred services and accommodation support to adults of all ages, with a diverse range of needs, including:

  • Mental health conditions
  • Learning disabilities
  • Dementia
  • Older people with age-related concerns

makingspace.co.uk

Healing Hands Network is a small UK based self-funding charity made up of complementary therapists who offer help to those affected by war and its aftermath. They operate both in the UK and overseas.

Overseas HHN work in Sarajevo, Bosnia and Herzegovina began in 1996 offering humanitarian aid to those suffering from the effects of the war. Therapists have the opportunity to travel to Sarajevo for two weeks to offer their therapies, between April and October each year.

healinghandsnetwork.org.uk

Registration

To volunteer for the Chill Out Zone, members are asked to fill in the following registration form  and send it to lucy@BeautyServe.net or by post to Lucy Self, The Chill Out Zone, Guild Press, Macmillan Building, Parcel Terrace, Derby, DE1 1LY

 

 

 

 

 

Lack of sleep can lead to obesity in adolescents and children

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Children who get less than the recommended amount of sleep for their age are at a higher risk of developing obesity.

Research at the University of Warwick has found that children and adolescents who regularly sleep less than others of the same age gain more weight when they grow older and are more likely to become overweight or obese.

One of the co-authors, Dr Michelle Miller, Reader of Biochemical Medicine, Health Sciences, Warwick Medical School said: ‘Being overweight can lead to cardiovascular disease and type-2-diabetes which is also on the increase in children. The findings of the study indicate that sleep may be an important potentially modifiable risk factor (or marker) of future obesity.’

The paper, Sleep duration and incidence of obesity in infants, children and adolescents: a systematic review and meta-analysis of prospective studies, has been published in the journal Sleep. The paper’s authors reviewed the results of 42 population studies of infants, children and adolescents aged 0 to 18 years which included a total of 75,499 participants. Their average sleep duration was assessed through a variety of methods, from questionnaires to wearable technology.

The participants were grouped into two classifications: short sleeper and regular sleepers. Short sleepers were defined as having less sleep than the reference category for their age. This was based on the most recent National Sleep Foundation guidelines in the US which recommends that infants (4 to 11 months) get between 12 to 15 hours of nightly sleep, toddlers (1 to 2 years) get 11 to 14 hours of sleep, children in pre-school (3 to 5 years) get 10 to 13 hours, school aged children (6 to 13 years) get 9 to 11 hours and teenagers (14 to 17 years) between 8 and 10 hours.

Participants were followed up for a median period of three years and changes in BMI and incidences of overweight and/or obesity were recorded over time. At all ages short sleepers gained more weight and overall were 58% more likely to become overweight or obese.

Dr Miller said: ‘The results showed a consistent relationship across all ages indicating that the increased risk is present in both younger and older children. The study also reinforces the concept that sleep deprivation is an important risk factor for obesity, detectable very early on in life.’

Co-author Professor Francesco Cappuccio added: ‘By appraising world literature we were able to demonstrate that, despite some variation between studies, there is a strikingly consistent overall prospective association between short sleep and obesity.

‘This study builds on our previous analysis of cross-sectional data published in 2008. The importance of the latest approach is that only prospective longitudinal studies were included, demonstrating that short sleep precedes the development of obesity in later years, strongly suggesting causality.’

The prevalence of obesity has increased world-wide and the World Health Organization has now declared it a global epidemic. The paper’s authors stress that whilst healthy eating and exercise are important this study demonstrates that getting enough sleep is equally important. They suggest that educational programmes could be used to empower parents and children to maximise their sleep quantity.

Source

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How to attract your ideal clients – by discovering your unique brilliance and authentic brand

Guest blogger and 2018 FHT Training Congress speaker, Emma Hague, discusses how to attract your ideal clients using archetypes.

Emma Hague

Have you ever got talking to someone new and felt like you’ve known them for years?

Ever noticed how you naturally resonate with the characters from certain books, films or songs? As though their story is one you’ve somehow lived yourself?

The same is true for your brand. Branding isn’t just about having a fancy logo to spark recognition – and the reality is most of us won’t live long enough to establish a brand like the Nike ‘swoosh’ or McDonald’s ‘golden arches’.

True branding for the small business owner is the emotional appeal you create – whether that’s with a logo, the way you speak or your physical presence.

As people who ARE our business, we naturally put across certain traits, values and language when we speak to our clients (and potential clients) – even if we don’t mean to!

And so it’s essential that you understand what you want your brand to be, what it stands for and how to get that across properly to people.

Ever feel like you’re not attracting your ideal clients? And wondered why?

Have a look at some of your competitors’ websites – I’ll bet you’ll find many are created from some kind of template and they can have a fairly standard, corporate feel to them.

Everything looks the same – same services, same stock photos, same fonts… it can be very difficult to work out the kind of people you’re dealing with and thus, many people who try to market purely online find it difficult to get the results they really want.

Doing good work and being honest and reliable are worthy characteristics. But let’s be realistic, it’s charisma and personality that make a person and their business succeed.

Which is why when I work with clients on creating their authentic signature brand, I include the amazing power of archetypes.

Marketing2

So what is an archetype?

Archetypes are well-established character types that exist in each one of us and permeate the essence of who we are.

Archetypes define our personality and our values and when you reflect your own archetype in your personal branding, your ideal clients are drawn to you.

Your audience can connect with who you are rather than just what you do (which may be the same as thousands of other business owners).

There are dozens of different archetypes and they’re often used in therapy and healing. I focus on just 12 in branding a business like yours.

What’s important to know is that each archetype: Alchemist, Maverick, Humanitarian, Artist, Nurturer, Jester, Romantic, Innocent, Hero, Ruler, Explorer and Teacher has it’s own meaning, personality, values, strengths, likes and dislikes and sense of mission.

What this means for you is that when you brand your business with the stunningly accurate power of archetypes, you immediately make your marketing easier and incredibly exciting because you’ll (finally!) clearly communicate who you are and what you’re all about to your audience.

Branding With Archetypes dives deep into the heart and soul of who you are. We see this shining through in highly successful people who’ve turned who they are into a brand they love.

Here are three examples to show you exactly what I mean:

Example 1: Angelina Jolie

Can you guess which archetype Angelina is? Well, in her early twenties Angelina was known for being a Rebel and she is still a voice for challenging authority (through the Jolie-Pitt Foundation she fights against global issues of injustice such as immigration, sexual violence and rape).

However, she channels most of her energy now through her true archetype of Humanitarian and is passionate about helping those less fortunate than herself. She is a special envoy for the United Nations and is noted for her extensive work in poorer countries of the world.

Example 2: Oprah Winfrey

What is Oprah’s speciality? Transformation! Oprah takes the raw material of life and turns it into something amazing through her charitable work and makeovers.

Her archetype is the Alchemist – the archetype of change and transformation.

Her message is clear and consistent: with enough determination ANYONE can live their best life.

Example 3: Me! Emma Hague

As a Ruler archetype (with some influence of the Hero) I am passionate about taking control of my own future and creating a prosperous and successful family and community.

I strongly believe that we are in control of (and responsible for) how our lives turn out and in helping others achieve the results they desire.

Which is why in the ‘Identifying your unique brilliance and authentic brand’ session I’ll be hosting at the FHT Training Congress in May, we’ll focus on how your brand is your personal archetype expressed through your business.

It’s personality that separates the ordinary from the extraordinary. Archetypes give you a highly creative yet easily structured way to create a brand rich with emotion and personality – one that’s authentic and unique to YOU.

Emma will be giving two talks at the 2018 FHT Training Congress at the Holistic Health Show:

Charge what you’re worth and get it
Room 3, Sunday 20 May, 12pm – 1pm

Do you often feel unsure about what you should be charging? Do you feel like you can’t charge what you want to, because you’ll lose clients or you’d feel guilty charging more? Learn the secrets to understanding your own value and pricing with confidence, so you can finally charge what you’re worth… and get it!

Identifying your unique brilliance and authentic brand
Room 3, Monday 21 May, 10.30 – 11.30am

In this fun and inspirational session, you will discover your ‘brand archetype’, which unlocks the powerful, instantly recognisable presence within you that is a client-attraction and opportunity magnet. Capture your spirit, personality and passion into an authentic brand that you can use in all of your marketing.

 

Book your FHT Training Congress tickets

Remember to also register for free entry to the Holistic Health Show

FHT 2018 Training Congress at Holistic Health

Active April calendar available to download

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Action for Happiness has turned its attention towards physical activity this month, with its Active April calendar.

Like the movement’s Happy January, Friendly February and Mindful March calendars, Active April includes daily suggested activities to help people stay active and give their body and minds a much-needed boost.

Suggestions include the following:

  • Commit to doing something active every day this month
  • Go up and down the stairs whenever possible today
  • Choose to walk or cycle instead of going by car or bus

While the calendar suggests these actions could be followed in April, they can, of course, be applied throughout the year.

Download the calendar

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FHT Training Congress Speaker Highlight: Lotte Mikkelsen

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Lotte Mikkelsen is a laughter ambassador and laughter yoga master trainer, as well as being a laughter therapist trainer and gibberish trainer. She is your everyday laughter queen.

In 2017, Lotte celebrated a decade of delivering Certified Laughter Yoga Leader Training in the UK with passion, compassion and empathy, always with her students in mind.

After founding UnitedMind in 2002, the laughter yoga journey has been exciting and life-changing in many ways. Working with organisations in the private and public sectors falls naturally with her background of almost 20 years in technology companies prior to starting her full-time laughter venture.

Where to find Lotte at the FHT Training Congress:

Laughter yoga
Room 1, Monday 21 May, 12pm – 1pm

Enjoy an hour of laughter yoga where you will be actively moving around and connecting with people, experiencing the benefits of extending your laughter from a few seconds to a real workout. The workshop gives you an insight into how you can choose laughter in your life, everyday.

Look out for an article by Lotte on laughter yoga in the next issue of International Therapist.

Book your FHT Training Congress tickets here

Remember to also register for free entry to the Holistic Health Show on their website here.

FHT 2018 Training Congress at Holistic Health