Based in Northern Ireland, Geraldine has been working in the field of beauty and holistic therapy for more than 20 years, specialising in semi-permanent make-up (SPMU). A mum of three, she has worked hard to attain numerous qualifications and awards throughout her career, and trained with some of the best technicians from around the world to continually improve her techniques. She regularly attends industry conferences and has travelled extensively to use and demonstrate her SPMU skills.
Each year, Geraldine offers discounted and free treatments to cancer survivors and is currently working on a survey with people affected by hair loss, to gather more information about the effects of alopecia. As she explained in her nomination, ‘semi-permanent make-up is not just used for cosmetic enhancement but can be life changing for those suffering hair loss and going through treatment for cancer’. Going forward, Geraldine has a plans to support regulation in the industry, so that SPMU technicians are accountable to best practices.
And many congratulations to our finalists for this award, Alison Day and Nima Shah.
Please revisit our blog just after 2pm, when we’ll be announcing our 2021 Green Therapy Business of the Year!